1. Marico Face Off Case Study 1
Team Name
Marico Face Off
Case Study 1
Submitted By: Amandeep
Diksha Agarwal
Indian Institute of Management, Indore

2. Share your secret “Fight against Hair Fall”
Recommendation model for Parachute Advansed Ayurvedic Hair Oil
Share your secret “Fight against Hair Fall”
Women associate their hair with their sexuality, sensuality, and beauty.
When a woman loses her hair or has thinning hair, she believes she is no
longer attractive and get concerns about getting older
Psychological damage caused by hair loss and feeling unattractive can be just as devastating as any serious disease and in fact, can take an emotional toll that directly affects physical health.

3. This is a 3 stage word of mouth recommendation strategy
Create Awareness
Make people aware of the psychological problems associated with hair fall which can also harm them in a physical manner with the help of Psychologists
Post easy remedies and allow people also to share their tips related to hair fall problems (Try to build conversation by commenting, etc.)
Collaborate with experts and let people ask them their queries. (Give us a missed call through telephone or Skype, leave a message, mail us and we will get back to you. In case your problem is still unresolved fix your first appointment for free with our experts today!)

4. “Fight against hair fall”
Stage 2
Stage 3
Share your secret
“Fight against hair fall”
Believe in your own brand and become its ambassador. Share your stories, photos, to win the trust of customers.
(OR)
Team up with Alphas: (People to influence the mass group )
These people like industry leaders, society secretary, students etc. with strong following can also become the face of your brand
Only these people will be given free samples
Put a canvas in malls, shopping complex, on which people can write regarding hair fall and the product
People who get influenced/motivated will automatically share
Customers who get satisfied with the product can post reviews in a unique way, on E-commerce websites or social media platform and the most liked review will get 10% off on next purchase
Sponsor local events like classical dance concerts
If needed, sometimes for free on special occasions

5. Execution
Give your company’s page, on different social media platforms, a personalized touch with your stories, photos, videos etc.
Invite Alphas for testing and review of the product to build confidence among them about the product
Share their recommendations through various communication channels and create a buzz
Due to their strong following a large group of people can be attracted and henceforth satisfied customers will be encouraged to provide product review on the E-commerce and various social media platforms