1. Logos and Branding

2. the fast talking description game
Recap
the fast talking description game
Blue Team
Alex
Megan
Millie
Tiana
Myles
Chris
Anna
Emilie M
Ellika
Emily Y
Red Team
Tilly
Becca
Lydia
Jess
Lauren
Euan
Ruth
Georgia
Sarah

3. Which company logo is this?
Coca Cola
Apple
Facebook
Super: not a company but strong identity!
Nike
MacDonald's
Superman

4. Important qualities of a logo…
Simplicity: no more than 3 colours
Consistency: create a design which describes the overall message
Memorability: make it unique
Tried and Tested: ask a friend, does is convey the message you wanted?

5. There are 3 types of logos…
Font-based logos
Name of the company
Illustrative logos
Picture describes the companies purpose
Abstract graphic symbols
Simple shape, no link the the company purpose

6. Further Examples…

7. Creating a brand identity…
Looking at the example branding.
Consider - purpose
- target audience
- colours
- slogan
- imagery
Why has the company chosen to design the branding in this way?
If you have time…
Using one of the examples, write down 3 adjustments you could make to improve the branding.

8. Designing your logo… Research corporations with similar themes / ideas
2/3 key images which depict your main ideas
What do your images have in common? Is there a contrast?
2/3 key terms which describe your project
Describe your 2/3 key terms in 1 word
Research corporations with similar themes / ideas
Begin to sketch logo ideas incorporating your word and images

9. Using the pentool in Illustrator…
Recap video
Watch 5:07 of video:

10. If you have time… Create a poster:
Showing a clear message or describing a part of your project you have found particularly interesting
Incorporating your logo
Thinking sensitively about the colours, fonts and layout used
Consider incorporating a tag line, fact or quote