1. Influence of Store Layout

2. Student pairs
One student responds to questions while the other records
Switch roles

3. You are at your favourite mall
You are wondering around and decide to enter a store
Why did you enter that store?
What do you see in the store?
What did you stop and examine?
Did you go all the way to the back of the store? Why or why not?

4. Eden Bella Boutique
The pictures used in this presentation were taken at Eden Bella Boutique located in downtown Woodstock. Eden Bella Boutique caters to career women and women buying dressy clothing for proms and weddings.
Thank you very much to Tracey Kaiman, owner of Eden Bella Boutique for permission to include pictures of her store in this presentation

5. Store Layout Pick a clothing store you are familiar with.
Draw the layout of the store – include:
Window displays
Entrances
Cash registers
Change rooms
Display racks, counters and shelves
Discount goods
Mannequin positions
How does the store layout help sales?

6. Window Displays

7. Entrances

8. Cash Registers

9. Change Rooms
The change rooms are at the very back of the store

10. Display racks, counters

12. Discount Goods
It’s summer so the discount rack is outside the store

13. Mannequin Positions
Close to the sales desk
Just inside the front door

14. Store Layout What items are near the cash register?
Describe a typical display in your store and on the mannequins.
What signs are used outside the store?
How does the store communicate that there is a sale inside the store?

15. Items near cash register (sales counter)

16. Typical Display

17. Outside Signs and Sales Signs

18. Define Impulse buying Accessorizing Combination buying
Celebrity endorsements

19. Impulse Buying
Marketing strategy that is used to entice consumers to buy things they did not plan to buy
Often inexpensive items
These items are often placed by the cash register (Old Navy and Winners are very good at this)
Where in your store are impulse goods placed?
What items in your store are impulse goods?
When have you made an impulse buy in a store?

20. Impulse Buying
This store has small items (accessories) and handbags displayed near the sales desk. Most people come to the store for clothing not these items.

21. Accessorizing Stores often display accessories with the clothing
This makes you aware of what else you can buy
When have you bought accessories to go with your purchase?

22. Combination Buying Stores usually buy several items from a line
They display these items together to encourage you to buy more than one piece
Is it apparent in your store that there are items that go together?
When did you buy more than one piece of an outfit?

23. Online Stores
How do online stores encourage impulse buying, combination buying and accessorizing?

24. How can we prevent overspending in the store?
What strategies can you use to avoid buying more than you planned when clothing shopping?
Impulse buying
Combination buying
Accessorizing

25. Exit Card
Name a strategy that caused you to buy more than you intended.
Explain what happened and why you were persuaded to buy.