1. ALL VISUALS START WITH A DESIGN
DESIGN-GRAPHICS
ALL VISUALS START WITH A DESIGN

2. AESTHETICS Realism Modernism Post Modernism
Illusion of reality to support the visuals
Modernism
Calls attention to design
Post Modernism
Leaves much to imagination of viewer
Appeals to the emotions

3. BASIC DESIGN PRINCIPLES I
Design Elements
Line, shape, texture, movement
Color
Harmony
Contrast
Gray scale 3%- 90%, 18% average
Emotional response
Cultural response

4. BASIC DESIGN PRINCIPLES I I
Composition
Balance p. 287
Equilibrium
Symmetrical
Asymmetrical
Perspective p. 288
Develop Z axis
Proximity p. 289

5. BASIC DESIGN PRINCIPLES I I I
Similarity p. 290
Figure/Ground p. 290
Equilibrium p. 291
Closure p. 292
X-Y-Z Axis
Readability p
Type Style, Size, Background contrast
Image area p. 295
Aspect Ratio
Scan area vs. critical area

6. GRAPHIC APPLICATIONS I
Properties
Hand or set pieces
Costume
Must match period & criteria of production
Makeup
More important than obvious
Cameras “see” skin tones differently

7. GRAPHIC APPLICATIONS I I
Graphics-illustration
Establish: time, mood
Reflect character
Reinforce theme
Sets
Hard sets
Sky cycloramas
Accurately drawn studio plan

8. GRAPHIC DESIGN BASICS Keep it simple & consistent Off-set graphics
Computer graphics
Character Generator
On-set graphics
Photos, flips
Set pieces, props
Lettering
Titles, Credits, Identifiers

9. FINAL THOUGHT
ALL GRAPHIC ELEMENTS MUST BE INTEGRATED AND CONSISTENT WITH THE PRODUCTION