1. Campaigning for Real Beauty
Lorraine Feury

2.
Advertisements

3. 62% girls are insecure about themselves

4. 81% of 10 year-olds are afraid of being fat

5. As many as 10 million women and girls suffer from anorexia and/or bulimia

6. 75% of girls with low self-esteem report engaging in negative activities such as eating disorders, cutting, smoking, drinking when feeling bad about themselves.

7. More than 90 percent of girls (15 to 17 years) want to change at least one aspect of their physical appearance, with body weight ranking the highest.

8. Nearly a quarter would consider undergoing plastic surgery

9. 7 in 10 girls believe they are not good enough or do not measure up in some way including their looks, performance in school and relationships.

10. Since the 1970s, Dove has sold multiple products to help customers achieve a healthy physical appearance
Dove Campaign for Real Beauty
Dove Movement for Self-Esteem
Pictures of dove products
Lotions, deodorants, soaps, hair care and even men care
Dove

11. Dove Campaign for Real Beauty
Launched in September 2004 with 3 phases
2004: campaign ads that asked viewers to judge women’s looks
2005: showing ads with women who are not the stereotypical body shape show on TV
2006: Self-Esteem Fund
2007: Beauty Comes of Age
3 phases
Asked the viewers questions such as: oversized or oustanding? Wrinkled or wonderful?
2006: Fund was made after Spain banned overly thin models from runways
2007: to give aging a better perspective
Dove Campaign for Real Beauty

12. Dove Movement for Self-Esteem
Launched in 2010, provides women everywhere to be a mentor to the next generation
Supporters: Girl Scouts of the USA, Girls Inc., and Boys & Girls Clubs of America
Created self-esteem building and educational programs and activities
Dove Movement for Self-Esteem

13. Reached over 7 million girls with a goal of reaching 15 million girls by 2015
Age group: 8-18 years old girls
Activities focus on self-esteem, body images, and perceptions of beauty
Self-Esteem Weekend Oct
Targets

14. “…Challenges the message that a woman's value is best measured through her willingness and ability to embody current beauty standards”
Have a list of offensive ads
Provides ways of fighting media’s image of women and beauty on campus
This year it was on Oct 19
Ads that suggest women being sexual objects, submissive to men, no real value, etc.
The picture is an ad by Gucci that suggests women should be at men’s feet
Hold panel discussions on body image, screen a movie that shows women comfortable in their own bodies, an art show on body images
Love Your Body Day

15. Back At VT Home Eating Issues and Body Image Awareness Week
Operation Beautiful, Dying To Be Barbie
Health Education & Awareness Team (HEAT)
The AWARE Club advised by the Women’s Center
The Women and Wellness Project
Held by the VT Eating Disorders Taskforce that is held in McComas the last week of Feb
Operational – an activity that helps talk about positive body images
Dying – talks to girls about the health risks that comes with trying to achieve this Barbie look
HEAT puts on educational activities and forums about STDS, stress and relaxation, eating disorders, decision making etc. and is student run. Can set up an appt a heat program
Workshops
6th-8th grade girls are mentored by VT women in discussions about healthy relationships, body images and self esteem. Volunteers dedicate a year to planning out monthly sessions
Back At VT Home

16. Sources http://loveyourbody.nowfoundation.org/offensiveads.html
Sources

17. Sources Cont. http://www.dove.us/
Sources Cont.