1. How to Market Yourself Like Steve Jobs 2. 15
How to Market Yourself Like Steve Jobs Presentation by Susan Caplan

2. Was this Steve Jobs?
Susan Caplan

3. Was this Steve Jobs?

4. Was this Steve Jobs?
Susan Caplan

5. What people said… Steve Jobs was a rebel Steve Jobs was arrogant
Steve Jobs was obnoxious
Steve Jobs was a weirdo
Steve Jobs was a design genius
Susan Caplan

6. Did Steve create the brand… …or did the brand create Steve?
Susan Caplan

7. He ultimately marketed himself… …. like the product.
Susan Caplan

8. The branding of Steve Jobs was strategic.
Susan Caplan

9. Market yourself like a product
Susan Caplan

10. Make your job search strategic!
Susan Caplan

11. It’s all about telling a story…
Susan Caplan

12. And filling it in as you grow …
Susan Caplan

13. Susan Caplan

14. Marketing is about image, perception and reputation
You want to stand out in the marketplace
You want to get noticed
You want to make an impression
Susan Caplan

15. Marketing Yourself Decide the image you want Decide your best skills
Decide the audience you want to attract
Determine how you’ll stand out
Create the tools needed
Susan Caplan

16. What’s your WOW?
Susan Caplan

17. Your Toolkit Business Card Elevator pitch Domain Name Story Website
LinkedIn
Resume
Susan Caplan

18. The power of viral marketing.
Susan Caplan

19. If you don’t tell people what to say… …they will make something up.
Susan Caplan

20. Now tell your story…
Leave nothing to chance; make your job search strategic
Susan Caplan

21. Elevator Pitch 1) Say who you are 2) Describe what you do
3) Describe why you are unique
4) State your goal
Susan Caplan