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How to Market Yourself Like Steve Jobs 2. 15
How to Market Yourself Like Steve Jobs Presentation by Susan Caplan
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Was this Steve Jobs? Susan Caplan
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Was this Steve Jobs?
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Was this Steve Jobs? Susan Caplan
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What people said… Steve Jobs was a rebel Steve Jobs was arrogant
Steve Jobs was obnoxious Steve Jobs was a weirdo Steve Jobs was a design genius Susan Caplan
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Did Steve create the brand… …or did the brand create Steve?
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He ultimately marketed himself… …. like the product.
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The branding of Steve Jobs was strategic.
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Market yourself like a product
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Make your job search strategic!
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It’s all about telling a story…
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And filling it in as you grow …
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Marketing is about image, perception and reputation
You want to stand out in the marketplace You want to get noticed You want to make an impression Susan Caplan
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Marketing Yourself Decide the image you want Decide your best skills
Decide the audience you want to attract Determine how you’ll stand out Create the tools needed Susan Caplan
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What’s your WOW? Susan Caplan
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Your Toolkit Business Card Elevator pitch Domain Name Story Website
LinkedIn Resume Susan Caplan
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The power of viral marketing.
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If you don’t tell people what to say… …they will make something up.
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Now tell your story… Leave nothing to chance; make your job search strategic Susan Caplan
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Elevator Pitch 1) Say who you are 2) Describe what you do
3) Describe why you are unique 4) State your goal Susan Caplan
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