1. Identifying your ministry online voice
Conversations with Unity Leaders
April 27, 2017

2. Greetings Welcome & Prayer Announcements
Mother’s Day resources available

3. Overview of Call What is an online voice? Culture & Candor
Methods & Madness
Resources

4. What is an online voice?
Personality & Culture expressed in digital spaces.
Consistent with ministry personality and style.
Relevant to the culture of the intended audience.
Authentic. Grounded. Clear. Concise.
Expressed as written word, images, video, and/or audio.
If someone follows you online, will they know you when they arrive at your ministry service/event/experience?

5. Culture & Candor
Ministry Culture Assessment: Mission/Vision/Values; Ministry teams and goals; Congregation demographics; Community demographics.
Humor: No laughing matter. Connection- humor and heart.
Candor: Open/Sincere vs Apologetic/Reckless (CONTEXT)
Dirty Laundry: Leave it at home.

6. Methods & Madness
Voice: Identify your voice for various departments/ministry teams. Chaplains, YFM, Events, etc. Make the voice relevant to the audience.
Social Media Noise: Avoid contributing to viewer fatigue by keeping your posts fresh- share stories, humor, strategic info, and spiritual nuggets.
Method of Contact: When you see your congregant do you just start listing all of your events or do you check in with them on a personal level? Do you laugh, relate, share an opportunity to connect, support? Then reflect this in your online voice.

7. Resources UnityWorldwideMinistries.org/branding
UnityWorldwide.media PW: uwmmember
FB Group: Connecting via Social Media SEMINAR

8. Brand Identity Map
Kristen: Brand Identity Map - Use the language found on p of your toolkit. Language use is one of the most important things. Repetition is important; repetition builds recognition. If we’re tiring of it we’re on the right track. Compassion for those who haven’t found Unity yet, use the language that people can hear us. If we’ve said it 10 times, the person you’re communicating with has probably only heard it once.
Chuck shared, “The most important thing perhaps is the use of the brand identity map…use of the right words and messages will produce the biggest results in the next year. That is what the CSL ministers reported. The use of the messaging increased attendance of their congregation. So I would encourage ministers who are joining the Unity branding program to put top priority on the use of the brand identity messages and emotional hot buttons in their services.”

9. Spiritual beings having a digital experience!