1. Advocacy Skill Building Workshop
Session 2: Audience, Resources, and Tone

2. Why Are We Here? What Are We Going To Do?
How to be effective advocates
Today, we’re going to learn about:
Audience
Resources
Tone
Draft our group letter
Image description: A young woman sits at a table writing. She is smiling at someone else at the table who is not pictured.
All images in this presentation are from

3. Icebreaker
Image description: a group of youth stand in a circle with their arms around each other’s shoulders.

4. Review Workshop Guidelines Being persuasive is… Persuasive writing
Personal testimony
Group advocacy issue
Image descriptions: In the first picture, a young man is speaking into a microphone at a conference. In the second picture, a young man is putting a letter into a mail box.

5. Activity: What and Because
Image description: A group of youth at a conference are sitting at a table. Some of them are raising their hands to be called on.

6. Figuring Out Our Audience
the decision makers we need to contact about an issue
Image description: a group of people are listening to someone outside of the picture give a presentation.

7. Figuring Out Our Resources
people or groups that can help us gather information about an issue or help us advocate
Image description: two young men are doing research on a computer. One of them is seated at the computer using the mouse, the other is looking on.

8. Introduction to Tone
Two types of persuasive writing/personal testimony
Positive
Negative
Tone
the attitude of the a writer or speaker toward a subject or audience
Image description: a young woman is speaking into a microphone and reading off of a tablet computer.

9. Examples of Tone Happy Sad Angry Frustrated Confused Confident
Uncaring
Defensive
Mean
Polite
Rude
Image descriptions:
There are three pictures of people’s faces showing different tones, or using their body language and facial expressions to convey tone. In the first picture, a man is making a serious face that could look angry, or he could be deep in thought. In the second picture, a person is excited, with their eyes wide and a big smile on their face. In the third picture, a woman looks surprised.

10. Improv: Tone Symphony
Click on the image to be taken to the YouTube video demonstrating the Tone Symphony. The video starts with the activity demonstration.

11. Improv: Debate
Click on the image to be taken to the YouTube video demonstrating the Debate activity. The video starts with the activity demonstration.

12. Group Brainstorm Who is our audience?
What does our audience need to know?
What resources can we contact for more information?
Are we writing a positive or negative letter?
What tone or tones should we use?
Image description: A young man is signing with a woman.

13. Acknowledgements All photographs from www.healthycommunityliving.com
Image description: Logos for BASE Missoula; RTC:Rural Research & Training Center on Disability in Rural Communities; Healthy Community Living.
All images in this presentation are from
All photographs from