1. GOAL 1: Defining Our Identity
ALA Strategic Plan
GOAL 1: Defining Our Identity

2. Focus Group Plans

3. Problems We Are Trying To Solve
Focus Group Goals
Our research is trying to measure: How much a part of the ALA identity is the name itself? Is “legal administrator” limiting? How much part of ALA’s identity is the word “association”?
Evolution of membership make-up since 2000 (eligibility, demographics, new job titles, etc.)
Legal Management industry’s continuous state of change (functional specialties, technological advances, fee structures, increased competition, etc.)
Problems We Are Trying To Solve

4. 2017 Annual Conference Plan
Focus Group Structure
2017 Annual Conference Plan
Invite-only, with participants, minutes
Utilize days/times during Virtual Conference session recording
Cover three of the four topics of discussion
ALA’s Identity
ALA’s Members
ALA & the Day-to-Day Role
Legal Management Industry
Leader: Board member*
*plus Board member acting as “recorder”

5. Representative Samples
Focus Group Structure
Who Should Be Invited
Representative Samples
Business Partners
Non-members
Members

6. ALA Representative Samples
Focus Group Structure
ALA Representative Samples
Create multiple representative samples
Demographic
Gender
Geography
Years of membership
Engagement
CLM’s
Products used
Event attendance
Industry
Job title
Role
Employer make-up

7. ALA Representative Samples
Focus Group Structure
ALA Representative Samples
Each segment will have two groups using identical filters
Segment 1
Years of membership < 4
All job titles
Balanced genders
Mixed geography, Chapter status
International, Nonmembers & BP’s
Segment 2
Mixed years of membership
No “administrator” in titles
Segment 3
Years of membership > 15