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Published byGiles Gregory Modified over 6 years ago
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What is Got Fitness? Annual seasonal program included as part of the Wellness Program 6-week campaign that encourages members to start exercising Members opt-in to participate on their Wellness website
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2016 Got Fitness Statistics: Participants
Weekly s were sent to over 4,000 participants Signups consistently grew over the course of the campaign
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2016 Got Fitness Statistics: Engagement
Each week, there were consistently more total opens than unique opens, which shows that some members engaged with the we sent more than once.
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2016 Got Fitness Statistics: Engagement
The industry standard for people opening health/wellness-related blasts is 19%. All of our open rates for the weekly member s were well above the industry standard—28% at our lowest open week and 37.6% at our highest.
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Thank you Name, Title
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