1. Branding Your YouthBuild Program
“Stamp Your Uniqueness”

2. What is Branding?

3. How to Brand your Program?1
Schedule a meeting with your program stakeholders to assess how your program is perceived
Conduct a S.W.O.T
Strength, Weakness, Opportunity, and Threat Analysis
Facilitated Program Branding – Brainstorming Session

5. How to Brand your Program?2
Define your program’s uniqueness and or carve out a niche
Identify what makes your program different from other similar programs
Identify what your program “stands for” and/or what will you be “known for”
Explain how your program will benefit its stakeholders better then anyone else

6. How to Brand your Program?3
Develop your program’s brand message
Create a logo and/or place your program’s name after, under or above YouthBuild’s logo
Use feedback from SWOT Analysis and previous exercises to craft a succinct mission statement or program tagline
Promote your affiliation with your funders by placing their logo after under or above your logo
Add your logo to everything associated with your program (i.e. tee shirts, hats, brochures, social media, website and banners to hang at construction worksites)

7. How to Brand your Program?4
Enhance your program’s online presence
Google your program to learn what others see and how they find your program
Make sure your program’s website is easy to find and up to date with social media links
Create accounts on the following social media sites

8. How to Brand your Program?5
Build Your Network
Get all program stakeholders to “like” or follow your program online
Follow/friend YouthBuild, its affiliated programs and your funders
Connect online with all businesses and community based organizations in your area

9. How to Brand your Program?6
Let others know what you are doing
Take and post pictures of program activities weekly on social media sites
Repost pertinent information from YouthBuild’s and U.S Department of Labor’s Facebook Fan Page to your program
Send stories about your program to and connect with the local media outlets
Update all social media once a week minimally
Create a Youtube Channel and post short promotional videos
Ask staff members to add your website and social media links to their signature

10. How to Brand your Program?7
Protect Your Brand
Deliver results to your stakeholders by doing what you agreed to do
Consistently let others know what you are doing
Be mission, vision and value minded