1. The Value of Video Storytelling
Holley Mangham, APR
Director of Communications
Oklahoma Housing Finance Agency

2. First Person Stories Resonate
Customers best tell their story themselves.
First Person Stories Resonate

4. Why Use Video to Tell Stories?
Previously used features in printed annual reports.
They come to life through video.
Shot on a Canon DSLR camera. Edited using Final Cut Pro
Footage comes from customer interviews and B-Roll
We began using video 3 years ago
Why Use Video to Tell Stories?

5. First Time Homebuyers https://youtu.be/Cl5g21JukiI
Close captioning added
First Time Homebuyers

6. Tax Credits https://www.youtube.com/watch?v=UALK_gQyrI0
This video was well received by the developer. They posted on their website
Tax Credits

7. Leg Con https://www.youtube.com/watch?v=N9L3_Yqdiuo
Videos are repurposed to maximize efforts.
Leg Con

8. Letting customers know we will be interviewing and shooting video.
Finding customers who are comfortable in front of a camera.
Pre-interviews if possible.
Two person job – one to shoot video, one to interview
Providing enough time for the editing process.
Keys to Success

9. Budget Historically, we have done videos in-house.
External videographer: $500/video to $3,500 whole project.
Budget