1. Readership

2. Newspapers appeal to different reader demographics
Younger (18-34)
All Newspapers
C2DE
ABC1
Older (35+)
Source: NRS

3. Online readers have different profiles to the print versions
Younger (18-34)
All Newspapers
C2DE
ABC1
Converging to form a ‘sweet spot’ with online readers having a much flatter profile.
Older (35+)
Source: UKOM

4. Daily newsbrand readership
(Print & Online) 000s
5,481
5,579
+1.3%
+41.8%
3,359
+6.0%
2,774
+24.4%
2,082
2,075
+177.4%
1,647
+65.1%
1,349
+7.9%
1,127
1,231
+1.5%
+12.2%
+63.4%
Source: NRS PADD July 13 – June comScore June 2014

5. Weekly newsbrand readership
(Print & Online) 000s
13,087
+45.2%
11,610
+3.3%
8,035
7,634
+12.2%
6,823
6,395
+174.2%
+36.8%
+122.2%
4,372
4,005
3,824
+3.2%
3,148
+13.7%
+88.8%
+27.2%
*Includes Sunday title. Source: NRS PADD July 13 – June comScore June 2014

6. Monthly newsbrand readership
(Print & Online) 000s
19,619
+47.8%
15,364
+6.2%
12,001
12,150
12,294
12,078
+178.7%
+20.5%
+49.2%
+148.6%
8,314
6,719
+97.2%
+4.1%
5,558
5,615
+44.2%
+21.5%
*Includes Sunday titles. Source: NRS PADD July 13 – June comScore June 2014

7. Newsbrand Monthly Readership
Millions
Total Monthly Reach
42.0m
Total Monthly Reach
39.9m
Total Monthly Reach
39.7m
Total Monthly Reach
39.5m 6%
3.7m additional
reach with online
19m
(online total)
38.4m
(print total)
NRS PADD data only available from 2012.
NRS PADD provides the unduplicated reach of a print publication and its website.
Source: NRS PADD: NRS Apr12-Mar13 + comScore Mar2013
*NRS print only figures (NRS PADD data not available pre 2012)

8. Total Newsbrand Reach Print & Online - millions, % of all adults
For the first time, combined print and online readership figures for national newspaper brands are available.
All ‘Newsbrand’ figures include all Newsworks member titles plus FT, Express, Star & Metro
Source: NRS PADD July 13 – June comScore June 2014

9. % Readership by age 5.98m 6.86m 6.43m 7.01m 5.73m 8.69m 5.77m 5.98m
Source: NRS PADD July 13 – June comScore June 2014

10. % Readership by gender 20m 18m 11m
Source: NRS PADD July 13 – June comScore June 2014

11. % Readership by social grade
12m 9m
Source: NRS PADD July 13 – June comScore June 2014

12. % Readership by working status
18m
23m
16m 8m 9m
11m
Source: NRS PADD July 13 – June comScore June 2014

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