1. IAEWS Panel Discussion: Employment Site/Ad Agency Partnerships
Why They’re Important to Both Parties.
How They Can Be Improved
For Maximum Effectiveness.
Facilitator: Carol Barber, EVP, Bernard Hodes Group

2. Meet Our Panel Members Joe Shaker, Jr., Vice President
Steven Ehrlich, VP Client Development
TMP Worldwide
Tom Kaleta, VP Client Relationships
JWT Inside
Tara Repucci, VP Customer Loyalty
NAS Recruitment Communications
Joe Shaker, Jr., Vice President
Shaker Recruitment Communications
Christina Tierney, Director Digital Solutions
Bernard Hodes Group

3. Are These Areas Important to You?
Generating Sales
Creating Relevant Content to Maintain/Attract Traffic
Reporting Metrics

4. How Can Ad Agency Partnerships Help You?
SALES GENERATION
Increase your ‘feet on the street’
Expand your reach into target
companies/verticals
Add communication channels
for your value proposition

5. How Can Ad Agency Partnerships Help You?
RELEVANT CONTENT TO
ATTRACT TRAFFIC
Knowledge of current/future client
needs & expectations
Insights on hiring trends &
topical issues
Input to new product/service developments

6. How Can Ad Agency Partnerships Help You?
METRICS TO ENABLE DATA-DRIVEN
RECOMMENDATIONS
Input on data needed for client buying
decisions
Input on organization of data
Input on how to demonstrate ROI

7. Why Are Employment Site Partnerships Important to Agencies?
Our value to clients hinges on our knowledge of your products/services.
Our success is connected to your success (we’re all in this together).
Some of our income is derived from employment sites.

8. How Can Our Partnerships Be Improved?
Consideration I: Standardized Metrics
Key Performance Indicators
Naming Conventions
Traffic Sources
Metrics Definitions
Standardized Reporting Templates
Acceptance of Tracking Tags
Easy Accessibility to Metrics

9. How Can Our Partnerships Be Improved?
Consideration II: CONTRACT FLEXIBILITY
Freedom to move spend into top performing
products/services based on metrics
Consideration III: PAY-FOR-PERFORMANCE PRICING
Key trend in client expectations, e.g, Google
AdWords model

10. How Can Our Partnerships Be Improved?
Consideration IV: COMMUNICATION
Understanding comes from open dialogue
Clients benefit from cohesive approaches
Power is in “one voice”
Consideration V: COMPENSATION
Commissions buy influential sales forces
Risk/reward models are in vogue (how do we share the responsibility?)

11. And Finally….
“If we are together nothing is impossible. If we are divided all will fail.”
Winston Churchill
THANK YOU FROM ALL OF US!