1. Objectives Know the importance of a good headline
Using emotive language to attract your audiences both in headlines and in the article.

2. Headlines

3. ...grab the reader’s attention ...shock, surprise or interest
Headlines...
...introduce the main story
...grab the reader’s attention
...shock, surprise or interest
...make you want to read the whole story

5. What makes a good headline?
Discuss…

6. A good headline is… Short and snappy Sums up main story
Grabs attention
Eye-catching – bigger and bolder font

7. News desk What headlines can you come with?
An extremely valuable item has been stolen
Freak weather disrupts the country
A nursery rhyme
Little Bo Peep
Humpty dumpty
Jack and Jill

8. For example:
PRICELESS DRAWING STOLEN FROM MANCHESTER ART GALLERY POLICE DRAW BLANK AFTER SKETCH STOLEN BO PEEP BAFFLED ABOUT LOST SHEEP

9. Emotive Language in newspapers
If something is emotive it makes people emotional. If you just had your bike stolen then your friends might avoid boasting about their bikes: Bikes are an emotive subject for you at the moment.
Newspapers often use emotive language (words( to get their readers to react emotionally to a story. If you call an event a “riot” rather than a “disturbance” you are much more likely to get your readers excited.

10. Emotive Language in newspapers
Examples of emotive language in use
Emotive
Non-Emotive
Scabs thrown out of the union
Strike breakers must leave the union
School blaze
Fire at school
Owen Magic
Skilful Owen
Lennox Lewis agony
Lennox Lewis injured.

11. Emotive Language in newspapers
Using worksheet “Headlines and Emotives” come up with your own emotive headlines and articles.
Work through the questions on the worksheet.

12. Plenary
Main ingredients for a newspaper article?