1. Why Digital Enhancement?

2. Barry Walsh Scodix Business Development Manager
Over 30 years in Graphic Arts Industry
Ran a press in high school
Early experience as a production planner and estimator at a large commercial printer.
Launched Industry’s first online information system, Printer’s Periscope before dot and com was in common usage.
Sold pressroom consumables
Successful print consulting business
BS Printing Management, Rochester Institute of Technology

3. We Have Used Scodix …

4. Scodix World Wide
Direct countries : Germany, French, Israel and North America
Distribution Channels : EMEA, APAC, EU, LA
4 coming installations will get us to 30 presses installed.

5. Original Print Enhancement

6. What Everyone Thinks Gutenberg Invented

7. What Gutenberg Really Invented

8. The World Is Changing Electronic media: Provides information!
It is easy to duplicate (and Free Of Charge)!
It is a 2-D Arena – mostly visual information
Less budget goes to printing and more goes to electronic media.
We must fight above the 2D war zone.

9. The Visual Attack is overwhelming
We must be different to get attention
Attacking another sense is a great way to do so!
2 very important points

10. Scodix D.E Enhancements
How can we be different?
Our brain takes huge amount of visual information.
It discards irrelevant information.
We remember small fraction.
Good memory = selective one.
Engaging an additional sense
extend your memory by a factor of what ?
“Brain fitness” is a big thing these days – why? Because we get so much information that we have to control that info and make sure we keep what is needed to us, and delete the rest.
Here are some interesting information for you - ….
The human eye provides the majority of the information our brain receives every second – and so our brain main activity is to delete the unnecessary information from our vision sense.
However – if we touch something on purpose, or we feel something different – we added value to that experience and we remember it 10times longer than a glance view of something.
Digital E.
Scodix D.E
Enhancements

11. Scodix D.E Enhancements
Print = Experience
2 very important points
Digital E.
Scodix D.E
Enhancements

12. Turn printing output into an experience!
Why Print Enhancement?
Turn printing output into an experience!
"When you open the box of an i-phone or i-pad, we want the tactile experience to set the tone for how you perceive the product"
Page 78 of the autobiography of Steven Jobs Written by Walter Isaacson
2 very important points
Digital E.
Scodix D.E
Enhancements

13. Print Enhancement - why go Digital?
Short to medium runs
Personalization
Eliminates plates / dies / screens / waste
Environmentally friendly
Prototypes
Quick Turn Around
Invite to see the press in action at Drupa
Digital E.
Scodix D.E
Enhancements

14. Digital E. Scodix D.E Enhancements
“City of Love”
Digital E.
Scodix D.E
Enhancements

15. “City of Love” – The WOW effect
Project manager,  Ila Bialystok, Partners in Creativity:
“Our target was audience that have seen it all
and are very difficult to impress. “
“…It helped us create the WOW effect we were looking for"
Digital E.
Scodix D.E
Enhancements

16. Campaign Results -
42%
went to the web site
19% signed for a meeting!

17. Digital Enhancement Includes
Digital Spot coating
Variably Thick Raised Coating
Digital Glitter
Digital Metallic
Digital Braille
Enhanced Variable Data

18. Questions to Ask Print Compatibility? Polymer? Curing? Registration?
Barcodes for Variable?
Ease of Use?
Built to Last?
Reliability?
Service?
Business Development Support?
Company Behind the Press?

19. Thanks
(Ziki)
This is what happens when you have Scodix SENSE on your prints.
When was the last time someone really felt a job you did? When did they not take a Lupe and checked your perfect colors or registration? You know what happens when you have Scodix? They forget about all the rest. All they want to do is touch the print and feel it. Experience it.
This is making printing an experience.
This means they bonded with the work in their hands. Can you ask more than that!!