1. Communications Director
Get Your Message Out
Using Social Media
John Dipko
Communications Director
Wisconsin Department of Workforce Development
NASWA
September 27, 2016
Oklahoma City, OK

2. WI DWD Social Media Overview
Wisconsin DWD Communications & Social Media
DWD Agency Website
Facebook: 1,944 “Likes”
vs. 1,053 in January 2015
Twitter: 1,294 followers vs.
535 in January 2015
YouTube: 6,453 Views
Avg. View: 1.10 minutes
JobCenterofWisconsin.com
Facebook: 10,109 “Likes”
Twitter: 2,262 followers

3. WI DWD Social Media Handbook
DWD Communications Policy: Integrates Social Media
Collaboration with Webmasters and SMEs
Ensure timely, accurate, consistent,
relevant information across platforms
Integrated with other strategies
Aligns social media strategies with other
agencies & workforce partners

4. WI DWD Social Media Handbook
DWD Communications Policy: Integrates Social Media
Policy crosswalks to Handbook with Social Media & IT Security Standard
Handbook issued 2014, updated in 2015
“Best Practices” covers business vs. personal use
Approvals to launch a new social media account for DWD use
Provides ideas for content

5. WI DWD Social Media Handbook
Outlines Content Creator Roles & Responsibilities
Reviews applicable policies that intersect with social media
Regular consultation with Communications Office
Administrative access to social media sites, including log-in credentials
Outlines open records retention requirements with social media content
Ensure DWD Brand consistency

6. Social Media Coordinator
Designated by the Communications Office: Oversees & Manages Content
The Coordinator may delegate posting authority to other social media content creators within a given program area.
Advantages of a Social Media Coordinator:
Centralizes and streamlines processes
Consistent messaging and content
Access to all social media platforms/pages
Monitors adherence to House Rules (Facebook)

7. WI DWD Social Media Case Studies
Facebook: DWD-approved site for Wisconsin Promise: Boost helped drive enrollment; one of several strategies that helped WI meet enrollment goal.
Twitter: Job Center Access Point events in Milwaukee  part of overall awareness-building/outreach plan; coordinating Tweets with WI Governor’s Office, e.g., #WIWorking, #AccountableGov, #StudentSuccesss, #RewardingWork
YouTube: Video overviews of enhanced features for JobCenterofWisconsin.com  1,482 views since April 2016

8. WI DWD Social Media Future Considerations Requests to launch
LinkedIn pages
Integrate with
External partners
Monitor emerging platforms
Drive customer service
improvements

9. Questions? John Dipko Communications Director
Wisconsin Department of Workforce Development