1. Search Engine Optimization
Matt Checchio
Non Profit Leadership Academy

2. Google’s algorithms (formula) updates the last few years, Panda and Penguin, got smart about “link farms”. Now they evaluate pages based on content and more internal links, not external links. It’s about the user experience now.

4. <h1>Downtown Sarasota Revitalization 2017 events</h1>
<h2>Family events in 2017</h2>
<h3>Carnivals</h3>
text text
<h3>Food Festivals</h3>
<h3>Summer Fun Nights</h3>

7. Google and SERPs love: Basic checklist for all pages
Pick a keyword or keyword phrase
Keyword density of only 2.5% (3 times the keyword mentioned per 150 words, so 6 times max on a 300 word page
Page URLs with Slugs as keyword (..com/(slug))
Meta descriptions of characters
300 words on the page
Using an SEO plugin streamlines these structure rules, see Recommendations later

8. SEO Tools to make it easy
Top three website content management systems (CMS) in the world:
Wordpress : Yoast
Joomla: SEO Boss
Drupal: *built-in already
SEO Tools to make it easy