1. The Good, The Bad, The Ugly
Mobile Publisher:
The Good, The Bad, The Ugly
February 2013

2. About GAMEVIL Founded in 2000 200 employees
주요 게임
Top-Tier
Mobile Games
Founded in 2000
200 employees
200M installs on iOS & Android
Offices in Los Angeles, Seoul, Tokyo

3. (40 third-party companies)
GAMEVIL Partner Fund
$10M (2011) + $10M (2012) GAMEVIL Partner Fund
In-house Games 10 10 9 11
2010
11 Titles
2011
22 Titles
2012
46 Titles
Wider User Base 1 13 35
3rd Party Games
Internal R&D
3rd Party Sources
Developers
137
400+ developers
(40 third-party companies)
Genre
Core Gaming
Various Genres
Strategy
Long Term
Time to Market 3

4. Financials
CAGR: 29.9%
Notes ~2009 : Based on K-GAAP Standards ; Parent company based accounting
- 2010~2011 : Based on K-IFRS ; Consolidated based accounting
Sales: 70,242M KRW, Operating Profit: 24,133M KRW, Net Profit: 22,442M KRW in 2012

5. Transformer GAMEVIL Premium Games $0.99 Games Multiplatform
Distribution
Free to Play
3rd Party Publishing
Social Gaming
Games as a Service

6. Transformer GAMEVIL Over-seas Smart- In-App phone Purchase 부분 유료화
(Unit: M KRW)
Over-seas
31,783
59%
41%
16,185
69%
31%
Smart-
phone 부분
유료화
In-App
Purchase

7. Publisher Roles = Developer Needs
Successful Publishing Relationship
Publisher Roles = Developer Needs

8. Publisher Roles = Developer Needs
Funding
User Acquisition
Monetization
Distribution

9. Minimum Guarantees Equity Investment IP Investment Marketing Fees
Different Forms of Funding
Common Interests for GaaS
Minimum Guarantees
Equity Investment
IP Investment
Marketing Fees
Project Funding
F2P
Games
Different Interests for GaaS
Paid
Games

10. Targeting similar user demographics? Social network integration?
Tips on Internal & External User Acquisition
Platform Featuring
& Press Coverage
Paid User Acquisition
Campaigns
Social & Publisher
Network Promotion
Targeting similar user demographics?
Social network integration?
Control over external UA campaigns?
Asking for publisher’s attention?

11. GAMEVIL Circle
200M+ Downloads

12. GAMEVIL Marketing

13. Tips on Monetization
Freemium revenues passed paid in 2011.

14. Tips on Monetization

15. PAID -> FREEMIUM Cartoon Wars & Air Penguin
Cartoon Wars, Cartoon Wars 2, Cartoon Wars: Gunner, Cartoon Wars: Blade, LINE Cartoon Wars
Air Penguin

16. Update Plans? Server Costs? QA? CS?
Games as a Service (Social Network Games)
Update Plans?
Server Costs?
QA?
CS?

17. Distribution Channels: iOS & Android

18. Distribution: What’s Next?
Asia

19. World Population

20. Distribution: Japan, Korea & Other Countries

21. You Know These Companies…

22. But Are You Aware Of These Companies?
5 from Korea, 5 from Japan

23. GAMEVIL in Key Smartphone Markets
GAMEVIL CHINA, Inc.
Branch office in Beijing, China
Planned in 2013
Mobile Games Publishing
GAMEVIL Inc.
HQ in Seoul, Korea
Since January, 2000
Mobile Games Development
and Publishing
GAMEVIL USA Inc.
GAMEVIL JAPAN Inc.
Branch office in LA, USA
Since February, 2006
Mobile Games Publishing
Branch office in Tokyo, Japan
Since December, 2011
Mobile Games Publishing

24. Distribution: Monster Warlord Downloads

25. Distribution: Punch Hero Downloads

26. These Aren’t The Only Stores…

27. Distribution: Social Networks
70M+ Users
100M+ Users
300M+ Users

28. Social Networks: They Recommend Games…

29. Social Networks: You Can Use Their Social Graphs…

30. + Developer Needs Attention Funding Monetization User Acquisition
Distribution +
Attention

31. Exhibitions

32. Experience working with Developer Partners

33. Hobby Project? 44% of Sales from 3rd Party Titles
1st Party vs 3rd Party Revenue
Hobby Project?
44% of Sales
from 3rd Party Titles

34. Get the right funding option Utilize all user acquisition channels
Finding the Right Partner
Get the right funding option
Utilize all user acquisition channels
Maximize the revenue with freemium
Attack all distribution channels available
Confirm dedicated attention

35. Thank You