1. Mobility as a Service (MaaS) – One Stop Mobility Shop for Hannover (Germany)
Martin Röhrleef | üstra Hannoversche Verkehrsbetriebe AG

2. Mobility Shop Hannover (Launched in Feb 2016): The smartphone as a remote control for mobility services

3. Mobility Shop Hannover (Launched in Feb 2016): The smartphone as a remote control for mobility services
1. Range of Services

4. Mobility Shop Hannover (Launched in Feb 2016): The smartphone as a remote control for mobility services
2. User Contract

5. 3. Routing, Booking, Invoicing
Mobility Shop Hannover (Launched in Feb 2016): The smartphone as a remote control for mobility services
3. Routing, Booking, Invoicing

6. Configuration of the contract (Self customizing / „McDonald´s-approach“)
Registration for different Services
Small, medium or large?
Single Item or meal?

7. Configuration of the contract (Self customizing / „McDonald´s-approach“)
Cross-Selling
1. Registration (for free) PT
CarSharing
Taxi
Onstreet parking
National Rail ü ü ü ü ü
Mobile-Ticketing
No enrollment Micro-Tarif
Cashless payment 10 % discount
Cashless payment 5 % discount
Up-Selling
2. Tariff options (monthly fee)
Annual pass + xx €
Standard-Tariff ,- €
CDW ,- € p.a. … …
Hannovermobil package 9,95 €
Standard-Tariff
20 % discount
BahnCard 25
Bundling
Principle illustration, actual prices and services may differ

8. Routing/Selection of Service
Booking
Invoicing

9. offering „Mobilität as a Service“
Mobility platform
offering „Mobilität as a Service“

10. Service- and Providerplatforms

11. Who will (who should) be the „amazon of mobility“?
What is the best approach?
To aggregate services (booking platform)?
To integrate services and to take over responsibility (provider / contrator)?