1. Lead Generation Tips Greg Quirk (613) 435 - 0933 gquirk3281@rogers.com

2. Objective Generate qualified leads Increase sales revenue
Measurable ROI 2

3. Educate Impart knowledge to viewer Provide value
Goal - Demonstrate expertise 3

4. Be Objective Fairly represent all parties Highlight pros and cons
Goal - Gain credibility 4

5. Simple Form Increase likelihood of getting data
Goal - Gather follow up information 5

6. CRM Import all contacts into CRM system
Goal - Follow up and foster relationship 6

7. Call to Action
Provide a link or follow up
Goal - Garner interest 7

8. Follow Up
Not a stand alone activity
Goal - Achieve objectives 8

9. Things to Avoid Overt promotion List rental / buying a list
Target the wrong audience 9

10. Lead Generation Tips Greg Quirk (613) 435 - 0933 gquirk3281@rogers.com10