1. “While it may produce a lead now and then…
…it isn’t a very
effective (B2B) lead generation vehicle.”
Based on what you know currently, raise your hand if you agree with this quote/statement
If you raised your hand, find comfort in the fact that you’re in the majority
Why is that the case though? Could it be because Snapchat is known for…..(CHANGE SLIDE)
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2. THIS AND THIS?
MY GOAL TODAY IS NOT TO CONVINCE YOU THAT YOUR B2B TECH-FOCUSED BRAND NEEDS TO BE ON SNAPCHAT RIGHT NOW, GOAL IS TO GIVE YOU THE ACCURATE INFO THAT IS OFTEN MISSING IN THE B2B/SNAPCHAT DISCUSSION
WHY SNAPCHAT?
200 million users total/100M daily users at last count (January) but that’s prob increased by 50mil since then
Most people know snapchat as the teen sexting app…that was the case when it started 5yrs ago tbh, but not anymore (look at advertisers on discover like wall street journal, CNN)
By the way…
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3. THAT STUPID TACO RECEIVED 224 MILLION SNAPCHAT VIEWS IN ONE DAY.
That taco was part of a one-day nationwide promotion in early May by Taco Bell, who have been heavy and early users of Snapchat for years already
The going rate for Discover ads, filters, etc. can be as high as $750K per campaign during holidays and Super Bowl, but that # is now probably even higher
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4. Snapchat has more users than Twitter or LinkedIn*
Snapchat has more users than Twitter or LinkedIn (and is hot on the heels of Pinterest and Instagram)*
Edison Research, 2016
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5. Snapchat is aging up ComScore, June 2016
SNAPCHAT IS AGING UP, AND ITS HAPPENING FAST
A new report from ComScore shows that the number of over-35s on Snapchat are increasing.
They have increased to 14% of U.S. smartphone users 35 and above – an increase of 12% in just over 3 years.
The second strongest audience on the app – older millennials – currently the age group have increased 5% in the same time. That’s 38% of U.S. smartphone users.
69% of year-olds currently use Snapchat. That’s an increase of 24% in three years!
ComScore, June 2016
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6. “It provides a place to show the human side of your company,
to cut loose just a bit
and have some fun.”
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7. “Because of (its) intimate, informal nature…it is the ideal venue to showcase personal content related to your company that may not be appropriate on a corporate website or even a LinkedIn profile.”
Would you also agree with THIS quote/statement?
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8. it isn’t a very effective
“While it may produce
a lead now and then,
it isn’t a very effective
lead generation vehicle.”
GOAL TODAY IS NOT TO CONVINCE YOU THAT YOUR B2B TECH-FOCUSED BRAND NEEDS TO BE ON SNAPCHAT RIGHT NOW, GOAL IS TO GIVE YOU THE ACCURATE INFO THAT IS OFTEN MISSING IN THE B2B/SNAPCHAT DISCUSSION
WHY SNAPCHAT?
200 million users total/100M daily users at last count (January) but that’s prob increased to 150mil since then
Most people know snapchat as the teen sexting app…that was the case when it started 5yrs ago tbh, but not anymore (look at advertisers on discover)
Most people also know snapchat for this (rainbow vomit) and this (taco bell head-224Mil views)
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9. So lets just say people are using the platform
In fact…..(next slide)
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10. OBVIOUS B2C TARGET MARKETS
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11. #TechMeOut2016

12. B2B + SNAPCHAT = ?
WHY WOULD A B2B EVEN CONSIDER WASTING ANY TIME ON THE PLATFORM?
IS THERE ANY VALUE, OR ENOUGH VALUE TO BE WORTH THE TIME SPENT?
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13. B2B Social Media Marketing Tactics
Rooted in:
Consumer education
Thought leadership
…and thus require deeper layers of interaction*
IS THERE VALUE IN PERSONALIZING YOUR BRAND, YOUR SERVICES THROUGH THE USE OF VIDEO AND DIRECT, PERSONAL COMMUNICATION?
DO YOU HAVE SALES TEAMS?
DOES YOUR COMPANY DO EVENT MARKETING?
DO YOU PROVIDE THOUGHT LEADERSHIP?
ANSWER TO THESE QUESTIONS IS “YES”, THEN YOU MAY WANT TO CONSIDER IMPLEMENTING SOME SORT OF SNAPCHAT STRATEGY
*Jay Baer, ConvinceAndConvert.com
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14. Custom Geofilters
Snapchat custom geofilters represent the biggest social media marketing opportunity since the advent of Facebook ads and custom audiences.
What are they? And why?
EVENT MARKETING
Can be placed virtually anywhere at any time….so get creative and a little sneaky even 
Example: Rockefeller center, 4th of july, 7am to 10pm….$532 for exposure in that spot all day for whatever you’re promoting…you could literally purchase that right now…if you had a show coming up IN nyc, would that be an appealing ad buy?
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15. Cisco Does it get any MORE b2b than Cisco?
(READ DESCRIPTION FOUND HERE FROM GOOGLE)
As far as branding, what shows the company off more…what would be more appealing for audiences to see first? This…
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16. …or THESE?
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17. it isn’t a very effective lead generation vehicle.”
“While it may produce
a lead now and then,
it isn’t a very effective
lead generation vehicle.”
This quote and the others shown earlier were from 2009…snapchat wasn’t around then
they ALL were referring to the viability of FACEBOOK as a B2B marketing and advertising platform
it appears that SNAPCHAT is approaching the point at which critical mass is achieved within a particular audience segment that eventually propels it to much greater heights, 
Webbiquity.com, 2009
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18. Would love to connect with everyone on whatever social media channels you have! You can find me on every platform using my name Vincentorleck you so much for your ATTENTION this morning AND before I go I have to take a snap with all of you!
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