1. Sports and Entertainment Marketing 1
Objective 3.03

2. Computers are complex products and have features that need to be explained. Which of the following elements would be crucial to include in an advertisement for a new computer:
A. Slogan
B. Headline
C. Copy
D. Illustration

3. C. Copy

4. Advertising copy that states "Only 3 days left" is trying to A
Advertising copy that states "Only 3 days left" is trying to A. encourage action. B. describe features. C. identify benefits. D. make a claim.

5. A. encourage action.

6. When Arm and Hammer advertises that its baking soda gets rid of odors in refrigerators, its ad copy is pointing out the product's A. uses. B. producer. C. price. D. features.

7. A. uses.

8. The part of a print advertisement that is noticed first by readers is the A. business identification B. illustration. C. white space. D. copy.

9. B. illustration.