1. PASADENA VILLA PSYCHIATRIC RESIDENTIAL TREATMENT CENTERS

2. Pasadena Villa’s Referral Relations Team
Krista Snively Referral Relations & Marketing Director
Tom Maisel Referral Relations Consultant
Krista’s Territories:
NC, SC, Coastal GA,
FL, CO, NY, VA, WV, DE, MA, ME, NH, MD, PA, Washington DC, NJ, CT, RI, VT
Tom’s Territories:
National with emphasis on Miami,
New York City, Chicago, Eastern Canada,
Los Angeles/Orange County, Arizona

3. Professional Referral Relations & Marketing Representatives Team
Will Otto
Tim O’Donnell
Will’s Territories:
TN, GA, KY, TX, MS, AL, LA, OH
Tim’s Territories:
Northern CA, OR, WA, UT, ID, Alaska, Western Canada
Carriann Russell
Internet Based

4. Pasadena Villa’s Admissions Team
Craig Bosse
Intake Director
Allison Lowe, LPC-MHSP
Admissions Counselor
Beth Kunzman
Admissions Counselor
Sarah Clabo
Admissions Coordinator
Laurie Daniels
Administrative Assistant

5. Referral Relations Efforts
We sponsor year round Professional Networking Events and conferences across the country
Customer relationship management
Social networking
Website analytics
Facility tours
Promotional materials management

6. Referral Relations Plans
Constant personalized interaction among Mental Health Professionals, Educational Consultants, Interventionists, and other Programs
Advertisements in both print and digital media
Events and Luncheons
Conferences and personal visits to therapist offices

7. Referral Relations Goals
To increase brand awareness among both mental health professionals and the general public
To educate families and professionals about our unique approach to mental healthcare
To establish long lasting relationships with Referral Sources by creating a direct relationship between program clinicians and our Admissions Team through continuous communication

8. Clinical Goals NO Surprises!
When any incident occurs with a resident, notify the Referral Source first
Therapeutic Alliance
To help diffuse any situation, the Referral Source should be notified first
This keeps the integrity of the incident when communicating with parents
By the Referral Source knowing they can help protect our reputation

9. Referral Relations & Clinical Goals
Represent Company Culture Everyday
Every team member shares a clear vision: to provide uncompromised service to residents and families, with unwavering ethics and integrity, within the most unique and meaningful treatment experiences possible
Personal appearances must always reflect utmost integrity
Timeliness and reliability must be customary to ensure uncompromised service is provided to both residents and families
Words and actions should represent unwavering values at all times
To provide the most exceptional and significant treatment experiences possible, clinicians must constantly interact with residents within the milieu giving real-time relevant interventions

10. Referral Relations & Clinical Goals
Promote our Social Integration Model with pride
There is an significant opportunity to educate individuals when they tour the facility. Every visit is unique and at times, both general and clinical questions are asked. Clinical questions should never go unanswered because no one is around to respond
We provide a unique service to both families and residents that is difficult to convey clearly
Everyone must be able and available to clearly communicate our Social Integration Model to residents, to their families and to referral sources during tours

11. Relationship established after time and hard effort
Clinician
Admissions
Referral Relations
Clinician
Admissions
Referral Relations
REFERRAL SOURCE
TRUST
TRUST
Relationship established after time and hard effort
**After time, the clinician will be familiar with our program. As a result, the clinician will start communicating with Admissions directly with any referrals.**

12. Referrals Email Luncheons 1 on 1 Meetings 1 on 1 Phone Calls Tours
Internet
Conferences
Referrals
SCO- Social Content Optimization

13. Marketing & Referral Relations
Referrals
Marketing & Referral Relations
Admissions
Treatment
Referral Relations Team stays in touch with Referral Sources, Admissions, and Clinicians
Admissions stays in touch with Clinicians, Referral Relations Team and the Referral Source
Clinicians stays in touch with Referral Source and Referral Relations Team

14. Residents! Referral Relations Marketing Admissions Team Team
Qualified Referrals
Referral
Relations Marketing
Team
Admissions Team

15. There are many steps in the referral relations process to convert a referral to a qualified admission....

17. The Price to Convert Referrals
Detailed Breakdown of Estimated Expenses

19. FACTS Referrals do NOT guarantee admissions
Most referrals can take longer than 2 – 3 months to convert into admissions, some can take more than a year
A single Referral Source can make multiple referrals than can lead to admissions
Length of stay for our residents varies

20. Where do referrals come from?
FACTS
Where do referrals come from?
83 Total 8 23 9 4 2 17
** Data Collected Represents 2014 Admissions **
MHP – Mental Health Providers/Professionals
IECA/EC – Educational Consultants
Interv - Interventionists
IP Psych - Inpatient Psychiatric Facilities

21. Professional Referral Relations & Marketing Representatives Team Contact Info:
Krista Snively – (843)
Tom Maisel – (312)

22. Carriann Russell (803) 800-3458 carriann@pasadenavilla.com
Professional Referral Relations & Marketing Representatives Team Contact Info:
Will Otto (615)
Tim O'Donnell  (541)
Carriann Russell (803)

23. Admissions Team Contact Info:
Craig Bosse – (407)
Beth Kunzman – (877)
Sarah Clabo – (407)
Allison Lowe, LPC-MHSP – (407)
Laurie Daniels – (865)

24. Any questions?