1. Bridgestone Conquer the Cold Sales Promotion
Objective
Drive sales of the Blizzak Winter Tires with a sweepstakes and Premium Offer
Mechanics:
Customers purchased a set of four Blizzak Winter Tires and registered their purchase to receive a free Winter Utility Kit and also had an opportunity to enter the Sweepstakes.
The Sweepstakes overlay asked entrants to guess what the temperature will be at the 2014 Bridgestone NHL Winter Classic® at the time the puck drops to begin the first period of the hockey game.
A mail-in no purchase method of entry for the Sweepstakes was also provided.
All entrants who correctly guessed the temperature were entered into the Sweepstakes random drawing.
Prizes: Up to 2,000 winners were selected to receive a set of Bridgestone Blizzak tires for the vehicle/tire size identified on participant’s entry form or reimbursement for cost of the purchase of participant’s Blizzak tires for the exact amount paid, up to USD$720.00/CD$990.00
DJA Handled: Promotion Administration, winner notification, premium sourcing and fulfillment