1. Farewell in Affordable Care
User Experience Map

2. THE USER NAME: Tara AGE: 35 PROFESSION: Engineer
KEY CHARACTERISTICS: Tara is married and a mother of two.
DESCRIPTION. Tara is at her computer comparing health insurance packages to see what fits her family’s needs and budget.

3. The Choice
Tara has chosen her Healthcare package. She decides to leave the box to opt out of Basic Funeral Sevice inclusion unchecked.
She submits her decision now she and her family are covered.

4. Bad News
10 years later, Tara’s husband is in a fatal car accident. His death is unexpected, she is totally distraught.

5. Preparations
The local funeral home that is partnered with her healthcare provider shows her the basic services that were included in their package.
She just signs-off and all details are taken care off by the funeral home.

6. Solace
Tara has been able to find solace focusing on tending to her children with the help and support of her loved ones.

7. Moving On
Tara has been able to focus on getting better and moving on. She has not had to deal with the stress of dealing with payments of the funeral after such an unexpected death.
Times have not been easy, the cost would have put her family finances in a tight spot.