1. CREATIVITY
“Creativity requires the courage to let go of certainties.” - Erich
Standard 1: Objective 2

2. WHAT IS CREATIVITY?
Creativity - The ability to generate unique ideas, approaches and solutions

3. CREATIVE TRAITS Imagination Mental awareness Verbal ability
Ability to reason logically and non-traditionally
Mental flexibility
Open to new possibilities
Ability to think outside the box
Independent thinking

4. Ways in which employees can demonstrate creativity on the job
Sales presentations
Customer difficulties (customer service)
Human relation problems (team building)
Product/service changes
Operational changes
Promotions & displays (advertising)
Employee training

5. Techniques for developing or enhancing creativity
Atmosphere
Brainstorming
Role playing
Experimenting
Mind Mapping Diagrams
Let’s explore these each in more detail…

6. Atmosphere Create an attitude and atmosphere conducive to creativity
Heightened awareness & acceptance
Identify the problem
Determine the facts
Identify solutions to meet the needs
Find solutions

7. Brainstorming
Listing as many relative and different ideas as possible.
Reserve analysis or judgment until later
Just list possibilities

8. Role playing
The process of acting through a situation without all the real characters being present.

9. Experimenting
Putting the pieces together in different ways in order to see what happens.

10. Mind Mapping Diagrams
Step #1 – Place your problem, subject or idea in the middle of a circle.
Birthday
Example - Birthday

11. Mind Mapping Diagrams– cont.
Step #2– Break the problem down by listing sub ideas on spokes coming from the center circle.
Birthday
Party
Memories
Aging

12. Mind Mapping Diagrams– cont.
Break the problem down even further by sub-dividing the sub ideas.
Celebration
Gifts
Family
Birthday
Guests
Party
Grey hair
Happy
Memories
Aging
Wrinkles
Declining health
Photos
A story, solution or idea could be developed by reading the entire mind mapping diagram.

13. APPLICATION EXERCISE Solution is on next slide
How many parts can the circle be divided into by using only four lines
Lines can be of any length
Lines can appear & intersect at any point within the circle
Lines must be straight
Solution is on next slide

14. SOLUTION
Through Creative Perception, Four Lines Can Yield Eleven Different Parts

15. APPLICATION EXERCISE
Devise a way to change the formation from five squares to four, by moving only two of the lines.
Squares must still be adjacent
Solution is on next slide

16. SOLUTION

17. CONNECT THE DOTS
Draw four connected straight lines, without retracing your path, that pass through all the points
Can you do it with three?
Solution is on next slide

18. SOLUTION
Note: the restriction of the boundary was not part of the rules This puzzle is a perfect illustration of how rules and restrictions that we carry with us unconsciously can inhibit problem solving and why most people cannot exceed the imaginary square-shaped boundary.

19. SOLUTION
Three lines

20. IN AND OUT LETTERS
A man draws a box, then begins to place all the letters of the alphabet either inside or outside the box.
Where do G, H and the rest of the alphabet belong?
What is the system being used?
Solution is on next slide

21. SOLUTION
The key to the problem lies not in some complex interrelationship of numbers of vowels and consonants but in the shape of the letters themselves.
Letters with straight lines belong inside the box; letter with curved lines, outside

22. Some Creative Ads
McDonald’s Pole
Skin Cancer Towel

23. Elm Grove Police Department: Life Is Too Short for the Wrong Job
Some Creative Ads
Elm Grove Police Department:
Slower is Better
Life Is Too Short for the Wrong Job

24. Some Creative Ads Imodium AD Toliet Tissue Swiss Skydive Elevator
Imodium AD Toilet Tissue

25. Some Creative Ads
Office Max: Get Organized