1. …And More Affluent; Over Half of Movie-Goers Have a HHI of Over $50k
Movie-Goers Tend to Be More Educated, More With Bachelor’s Degrees and Post-Grad
P18-34 Composition
P18-49 Composition
P25-54 Composition
Education
Movie-Goers
Gen Pop
High School or Less 6%
11%
High School Equivalent
19%
28%
Some College But No Degree
23%
26%
Associate Degree
12%
10%
Bachelor’s Degree
29%
Post Grad Degree 7%
Education
Movie-Goers
Gen Pop
High School or Less 5%
11%
High School Equivalent
19%
27%
Some College But No Degree
21%
Associate Degree
12%
10%
Bachelor’s Degree
28%
Post Grad Degree
14%
Education
Movie-Goers
Gen Pop
High School or Less 3%
11%
High School Equivalent
18%
26%
Some College But No Degree
17%
Associate Degree
13%
Bachelor’s Degree
31%
23%
Post Grad Degree
12%
…And More Affluent; Over Half of Movie-Goers Have a HHI of Over $50k
Source: Movie-Goers: Nielsen Cinema Audience Report, March 2017 comps; Gen Pop: GFK MRI Doublebase 2016; Sums may not equal 100% due to rounding