1. Emarketing Digital Medeia Marketing
David Wood
SOSTAC
Situation, Objectives, Strategy, Tactics, Actions, Control

2. 100 years - From Ford to Fiat
Situation, Objectives, Strategy, Tactics, Actions, Control

3. We see quality changes very quickly
Ford Model T First produced in 1908
You can paint it any color, so long as it's black
Situation, Objectives, Strategy, Tactics, Actions, Control

4. Situation, Objectives, Strategy, Tactics, Actions, Control
In 100 years see the change
Fiat 500 to be produced in 2008
Fiat 500
Situation, Objectives, Strategy, Tactics, Actions, Control

5. What does Digital Media Marketing Cover
Web
Blogs
Podcasting
Video
Widgets
SEO
PPC
Newsletters
Legislation
Phones Texting
Phone web access
GPS & mobile Phones
Situation, Objectives, Strategy, Tactics, Actions, Control

6. Situation, Objectives, Strategy, Tactics, Actions, Control
Web
Why do we want a Web site?
What do we expect to achieve?
How shall we do this?
What tactics will we use?
Actions like SEO and PPC?
What are our control mechanisms?
Situation, Objectives, Strategy, Tactics, Actions, Control

7. Situation, Objectives, Strategy, Tactics, Actions, Control
Partnership
Marketing Ps
Product
Price
Process
Marketing
Mix
Place
Physical
Evidence
People
Promotion
Situation, Objectives, Strategy, Tactics, Actions, Control

8. Situation, Objectives, Strategy, Tactics, Actions, Control
SOSTAC
Situation
Objectives
Strategy
Tactics
Actions
Control
Situation, Objectives, Strategy, Tactics, Actions, Control

9. Situation, Objectives, Strategy, Tactics, Actions, Control
Broadband Show
By the time you learn what there is – it will be out of date!
Situation, Objectives, Strategy, Tactics, Actions, Control

10. Situation, Objectives, Strategy, Tactics, Actions, Control
Web Design
Branding
Lay out
Content
B 2 C (
B 2 B
C 2 C
C 2 B
Personalisation
Situation, Objectives, Strategy, Tactics, Actions, Control

11. Situation, Objectives, Strategy, Tactics, Actions, Control
Marketing Mix
Product
Digital Value
Experiencing the Brand
Price
Price Transparency
New Pricing Models
Place
Representation
New Distribution Models
Promotion
Online vs Offline mix
Integration
People
Resourcing and training
Contact strategies
Physical Evidence
Online evidence
Process
Optimising internal and external through the web
Situation, Objectives, Strategy, Tactics, Actions, Control

12. Every Web page should have
A link to the Home/landing page
A way to make contact with the web site owner
A call to action
Sale
Lead
Sign Up
Download
Situation, Objectives, Strategy, Tactics, Actions, Control

13. Ten advantages to Digital marketing
Low Barriers to entry/ Prototyping
Informational Marketing
Should have rapid response
Highlights marketing's need to service the whole product
Marketing Innovation through the web brings new opportunities
Internet makes research easier
On-line world is forgiving
At present 1 language dominates
Removes Marketing Barriers
Web 2.0 gets you closer to customers
Situation, Objectives, Strategy, Tactics, Actions, Control

14. Situation, Objectives, Strategy, Tactics, Actions, Control
11 Ways a Website can help
Attract new customers
Enhance reputation
Create Revenue Streams
Diversify into new business
Learn more about customers
Enhance TV, radio and print advertising
Increase referrals
Increase profits
Develop Brand loyalty
Selling directly
Improve customer service
Situation, Objectives, Strategy, Tactics, Actions, Control

15. Situation, Objectives, Strategy, Tactics, Actions, Control
19 must knows
A Blog
Cookie
CPA
CPC
CPM
CTR
FAQ
HTML
Widget
ISP
Keyword
Key Phrase
Podcast
ROI
RSS
SMS
SEO
URL
Web 2.0
Situation, Objectives, Strategy, Tactics, Actions, Control

16. Situation, Objectives, Strategy, Tactics, Actions, Control
Some tools
Lilly Allen
Situation, Objectives, Strategy, Tactics, Actions, Control

17. Situation, Objectives, Strategy, Tactics, Actions, Control
Survey Feedback
or  or
Situation, Objectives, Strategy, Tactics, Actions, Control

18. Situation, Objectives, Strategy, Tactics, Actions, Control
The 5 S’es
Sell - Grow sales (the e-newsletter often acts as both a customer acquisition tool and a retention tool - the lastminute.com e-newsletter has this dual role)
Serve - Add value (give customers extra benefits online such as an online exclusive offer or more in-depth information about your products or the industry sector)
Speak - Get closer to customers by creating a dialogue, asking questions through online research surveys and learning about customers' preferences through tracking - which content are people most interested in.
Save - Save costs (of print and post if you have a traditional offline e-newsletter can you reduce print runs or extend it to those customers you can't afford to communicate with)
Sizzle - Extend the brand online. A newsletter keeps the brand 'front-of-mind' and helps reinforce brand values. Added value can also be delivered by the e-newsletter by informing and entertaining customers.
Situation, Objectives, Strategy, Tactics, Actions, Control

19. Situation, Objectives, Strategy, Tactics, Actions, Control
Law
Spam
Permission marketing
Intellectual Property
Distance Selling Regulations
Disability Discrimination
Use of Content and Photos
Keep it clean
Culture – A critical analysis
Situation, Objectives, Strategy, Tactics, Actions, Control

20. Situation, Objectives, Strategy, Tactics, Actions, Control
Course Marking
Produce a personal professional Web presence of only 2 pages on Weebly, Meta Tag it, Print out site and meta tags for marking 20%
Print out a page of each of your personal social media 5%
Group Presentation 35%
Re-launch a Product
Consultancy on a Hotel Website
40% for the Exam
Situation, Objectives, Strategy, Tactics, Actions, Control

21. Situation, Objectives, Strategy, Tactics, Actions, Control
Survey
Situation, Objectives, Strategy, Tactics, Actions, Control

22. The Web is a dangerous place!
You
see Nick Mills on facebook
On ZoomedIn
Situation, Objectives, Strategy, Tactics, Actions, Control