2. About Infront Webworks .
Award winning, full Service Digital Agency
In Business Over 20 years
Designed, Developed and Serviced over 1000 websites

3. INFRONT WEBWORKS SEO TEAM
TODAY´S AGENDA
INFRONT WEBWORKS SEO TEAM
Over 97 years of SEO experience
Attended MIT, Stanford, Purdue, UCCS, Regis & more
Possess 59 trade certifications
Owned 11 companies & partnered 4 more
Ranked close to a thousand websites on the first page of google including literally tens of thousands of top keyword rankings
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4. How To Update Meta Tags in Zoey
META TAGS ON ZOEY
How To Update Meta Tags in Zoey
Meta Tags
Title Tags – Big role in rankings and CTR. Targeted keywords at the beginning
Meta Description – Below 160 Characters. A good Meta description = improved CTR
Meta Keywords – Not supported by Zoey
When you are done updating your Title tag and Meta Description, make sure you click “I’m Done” or the changes will not be saved

5. Product Page H1 Implementation
H1 TAGS
Product Page H1 Implementation
H1 Tags
H1 – Zoey automatically tags your product names, category names, and all page titles with H1 tag. If Zoey is doing this for you already, do not add another H1 tag to the page
H2 – Your choice to implement within the description part of the product and other areas. Use sparingly, and be descriptive as possible
H3, H4, H5, H6 – You choice, use at your discretion
Category Page H1 Implementation on Zoey

6. Example of Our Event Markup
SCHEMA/JSON
Example of Our Event Markup
Schema/JSON
Schema markup will rank better in the SERPS than sites without it
Only .3% of all websites are currently using Schema markup
Great potential to increase your rankings
Zoey implements the product markup on its own
Zoey tags each individual product that appears on your category page
Zoey Markup Implemented

7. Social Signals Good Bad Good Social Practice Tips
Good Social Practice Tips
Create and publish new content regularly
Engage with your audience
Be consistent with your posts
Use hashtags properly
Make your content easy to share upon your site
Bad
Bad Social Practice Tips
Don’t buy likes, shares, or followers!
The social networks and search engines can detect all of this

8. Reviews Reviews Guideline 2017 Bad
Reviews Guideline 2017
Have a process in place that reaches out to your customers for positive reviews
Promote those reviews on your website and social media platforms
Respond/interact with the reviews you get
ALWAYS respond to negative reviews – use this as an opportunity to win customers over. Negative reviews are usually read thoroughly and trusted more
Have your GMB setup properly
Bad

9. Image Optimization 1. 2. Best Practices 3.
Best Practices
Compress your images as small as possible to preserve or increase page speed
Depending on size of site, consider using a CDN
Alt tag your images, but refrain from keyword stuffing
Title tag your images properly
Use relevant image that matches your text 3.

10. Product Description Zoey Product Description
Make sure it is quality, descriptive content and you’re not keyword stuffing
Do your best to avoid duplicate content
Avoid using the description from the manufacturer. This is the opposite of unique content and can almost guarantee that you’ll never see good placement
Create a good list of features and benefits
Get your keywords into your heading tags and body

11. IF YOU HAVE QUESTIONS ABOUT YOUR WEBSITE OR SEO
THANK YOU &
IF YOU HAVE QUESTIONS ABOUT YOUR WEBSITE OR SEO
PLEASE STICK AROUND FOR QUESTIONS