1. Rosie’s Girls® A Program of Northern New England Tradeswomen, Inc.
Plan to bring
Rosie’s Girls ®
to Greater Cincinnati

2. What is NAWIC? National Association of Women in Construction
Core Purpose – Enhance the success of women in the construction industry
National organization started in 1955 –
Cincinnati chapter started in 1962 –
Focus areas are networking, education, personal development and youth programs
Employers are Turner, Messer, Al Neyer, Neyer Construction, Baker Concrete, Megen, UC, Thompson-Hine, etc.

3. What is Rosie’s Girls®?
Three-week summer day camp for 6th-8th grade girls aged years
Challenges girls to push past their own limits. Combines hands-on instruction in skilled trades with expressive arts activities. Allows girls to develop own strength, power and confidence in a fun, encouraging and positive environment

4. What is Rosie’s Girls®? Started in Vermont in 2000
Replicated in California, South Carolina and Ohio (Cleveland)
Nearly 800 girls have participated to date

5. Rosie’s Girls® Curriculum
Carpentry: Basic skills are learned and applied to build a toolbox or CD rack to take home and a group project that is donated to the community
Other Trades:
Welding
Mechanics
Telecommunications and Computers
Electrical wiring
Interior painting

6. Rosie’s Girls® Curriculum
Arts: designed to promote self-expression through a variety of media, including poetry, comedy, yoga, mask-making and collage making
Physically challenging activities: designed to push beyond preconceived notions on ability and to build group cohesion, trust and interdependence e.g.,
Rock climbing
Ropes course
Self defense

7. Rosie’s Girls® Curriculum
A Girls’ World: helps girls understand and respond to messages about how they should act, look and what they can become.
Media Collage – how women are portrayed
Woman of the Day – girls prepare presentation on successful woman of interest to her
Mentor Presentations: Women in non-traditional careers speak about their careers and the challenges and opportunities they have faced
Parental Involvement – follow-up activities with mothers are sometimes held

8. Why is Rosie’s Girls® Needed?
Build confidence and self-esteem in young girls to enable them to challenge traditional societal expectations
Invest in future construction workforce to meet demand for skilled labor
Provide role models for girls in non-traditional fields to widen their career opportunity horizons

9. Rosie’s Girls ® Results
Significant increase in General and Personal Body Image and Social Acceptance scores after camp
Increase in Self Worth scores after camp
96% of respondents reported that they “liked Rosie’s Girls a lot”
Most common verbatim comment on “most important thing learned” – “girls can do anything they want to do”
Parents report noticeable changes in confidence, happiness, and empowerment in daughters
Parents report increased and strengthened communication with daughters

10. Rosie’s Girls® Logistics
Maximum of 24 girls
Tuition = $725/girl (min $100 with scholarship)
Day camp only, not residential
Located at donated space, e.g., vocational school
3 weeks long – 3rd week is critical for full comprehension of team dynamics and growth in self confidence

11. Rosie’s Girls® Camp Staffing
Camp run by site coordinator – paid position
Head Counselors for each major program segment, i.e., trades, arts, physical, etc.
3 General Counselors
Instructors for each segment

12. Rosie’s Girls® Licensing
Program and curriculum owned and trademarked by NNETW
Licenses available for curriculum, administrative materials and training
Training includes:
Program philosophy
How to find and train counselors and instructors
Recruiting
Marketing
Fundraising
Action/implementation plan
Ongoing technical assistance

13. Rosie’s Girls® Licensing
License includes:
-Curriculum – materials for all components
-Administrator’s toolbox – everything they need to know -Evaluation results – from your site and others
-Curriculum revisions and updates

14. Rosie’s Girls® Ongoing Costs
$60,000 Program Costs – licensing, paid positions, training supplies, administrative materials, marketing, etc.
Seeking endowment to fund future years

15. Program Budget Expenses: Licensing Fundraising Program Costs Income:
Tuition
Scholarship donations
Fundraisers
Grants
In-kind donations
Endowment

16. Plan/Approach
A partnership between Cincinnati YWCA and Cincinnati NAWIC has been established and the steering committee has been formed.
Startup funds have been secured to obtain the license and start fundraising which has begun.
Recruitment of additional partners has begun. Cincinnati Public Schools have been recruited for a potential site and resources for instruction and campers. We are finalizing plans to partner with them. We have contacted trade organizations and construction employers who have indicated support for this endeavor. We are recruiting additional partners and organizations to help bring the plan to reality.
Recruitment of camp staff will begin late this summer.

17. Next Steps
We are looking for your support to help us make Rosie’s Girls Cincinnati 2008 a success!