1. BP Kick-off Meeting
Business Products

2. The First Steps we took in 2008
B300 & B500 were Epson’s first step in Business Inkjet Pro market
Strong proposition around:
Lowest CPP in the market
Reliability
Ecology
Allowed us to learn a lot about business users expectations
Help us to raise awareness around BIJ as a strong alternative to laser printers
Very good sales in high print volume markets – strong success stories
Confidential

3. Epson’s first Business Inkjet…
Ink tanks stick out of the printer
No PCL
No Postscript
Print quality issues
Unique Design
No MFP version
Confidential

4. Competition continue to invest in the segment…
Lexmark
Nice design
But still low business features
Ricoh
Not really selling
Offered with copiers Hp
Market leader
…but for how long?
Confidential

5. WorkForce

6. Confidential

7. Confidential

8. Confidential

9. No compromises anymore!
We fixed it !
Ink tanks out of the printer
Ink tanks fit in the printer
No PCL
No Postscript
We fixed it !
- PCL5c
- PCL6
PS3
ESC/P raster
Available !!!
We fixed it !
Print quality issues
600 dpi print quality
We fixed it !
Unique Design
We fixed it !
No MFP version
Judge by yourself…
4 different MFP SKUs !!!
Confidential

10. EPSON Office Printers Range = 15 new products in FY11
DESKTOP
SMALL WKGROUP
MEDIUM WKGROUP
DEPARTMENTAL
AL-M8000N
EPL-N2550
EPL-N3000
AL-M4000N
AL-M2400DN
AL-M2300DN
AL-M2300D
AL-M2400D
AL-M7000N
AL-M2000DN
AL-M1400
AL-M1200
AL-M2000D
EPL – 6200N
AL-MX20DNF
AL-MX20DN
AL-MX14
AL-MX14NF
AL-C3900N
AL-C9200N
AL-C4200DN
AL-C9300N
AL-C1600
AL-C1100N
AL-C2800N
AL-C2900N
AL-C1700W
AL-C1700N
AL-C1700
AL-CX16NF
AL-CX28DN
AL-CX21NF
AL-CX39DNF
AL-CX39DN
AL-CX16
AL-CX21N
AL-CX29NF
AL-CX17
AL-CX17NF
AL-CX17NFW
Confidential 10

11. FY11 range improvements
To expand the range in weak areas (MFPs, WiFi support…)
To improve profitability in some segments…
While having a pricing more in line with market reality
Promotions will still help to push sales where and when needed
Confidential

12. First Epson entry level Mono MFP
Entry level mono range
AL-M1200
First Epson entry level Mono MFP
AL-MX14
AL-MX14NF
AL-M1400
Launch Sept 11
Launch Sept 11
Launch Sept 11
Fast
Ultra compact
LED base
Reliable
Same engine
MFP 3in1
USB2
Same Engine
MFP 4in1
Network
Confidential

13. Entry level color range
AL-C1100
AL-CX16
AL-CX16NF
AL-C1600
AL-CX17N
AL-CX17NF
AL-CX17NFW
AL-C1700
AL-C1750N
AL-C1750W
10/12ppm
LED base -GDI
Ultra compact
12/15ppm
LED base -GDI
Ultra compact
Network
LCD
12/15ppm
LED base -GDI
Ultra compact
Network/WIFI
LCD
12/15ppm
LED base -GDI
3in1
Network
LCD
12/15ppm
LED base -GDI
4in1
Network
LCD
12/15ppm
LED base -GDI
4in1
Network
LCD
Confidential

14. Mid Range color lasers AL-C2900N AL-CX29NF Fast 23/23ppm AL-CX39DN
549€ street ex tax
AL-C2800N
299€ street ex tax
AL-CX28DN
799€ street ex tax
AL-CX28DN
Specific tenders
AL-C2900N
Fast 23/23ppm
Better profitability
AL-CX29NF
Fast 23/23ppm
4in1
Better profitability
AL-CX39DN
Fast 24/24ppm
3in1
Duplex std
AL-CX39DNF
Fast 24/24ppm
4in1
Duplex std
Confidential

15. A3 laser range New A3 mono laser Launch Jan 12
AL-C9200N
New A3 mono laser
AL-M7000N
AL-C9300N
Launch Jan 12
Fast 30/30ppm, 20’ warm up
Ultra compact (50x50cm)
Gigabit, IPsec, IPV6, SSL
1499€ street ex tax
Fast 32ppm
1200x1200 dpi
Gigabit, IPsec, IPV6, SSL
ESC/Page, PCL 5e/6, PS3, PDF 1.6
999€ street ex tax
Confidential

16. FY11 launch summary April May June July Aug Sept Oct Nov Dec Jan Feb
AL-CX29NF
AL-CX39DNF
AL-CX39DN
AL-C9300N
AL-CX17N
AL-M7000N
AL-C2900N
AL-C1700
Confidential

17. Business Scanners 17

18. Document Capture on-the-go - New sheetfed mobile scanner
Business Travellers
Field technicians
Sales professionals
Truck drivers 18
Confidential
Confidential 18

19. Reinforce the Epson position in A4 Flatbed market
Going further in Document Scanner integration into corporate accounts with the future A4 Flatbed range.
Network models
5 differents products configuration from 500€ to 1400€ RRP ex tax.
Advanced Document scanning & Integration solution
USB models
Innovative Network interface design with control panel 19
Confidential
Confidential

20. FY11 Business Scanner range
GT-30000
Expression 10000XL
GT-20000
GT-20000NPRO
GT-30000N A3
Confidential 20

21. FY11 Business Scanner range
GT-S80 Refresh
GT-S80N Refresh
GT-S50 Refresh
GT-S50N Refresh
Mobile sheetfed
GT-S80
GT-S50
GT-S50N
GT-S80N A4
January 2012
October 2011
A4 Flatbed Network
GT-1500
GT-2500
GT-2500Plus
A4 Flatbed USB
GT-2500N A4
Flatbed Network
March 2012
Confidential 21