1. Ellen, Sergio, Gulsum and Anca
The multi-gum
Ellen, Sergio, Gulsum and Anca

2. Every moment has a flavour

3. The MULTI-GUM is a gum that changes flavours
The MULTI-GUM is a gum that changes flavours. In every 5 minutes it changes flavours, so it is like a mix of several gums, all in one.

4. Our target group is formed from everyone who likes chewing gum

5. The product is used for chewing
The product is used for chewing. People can experiment new flavours just with one gum. You can buy it from kiosks and supermarkets. One pack costs 10 lei.

6. Script
In the comercial there will be two people eating a gum and one is eating our product and is really happy but the other one is using another kind of chewing gum and he doesn’t like it so he also gets sad because the flavor runs out.

7. Advertising techniques
We will use :
Emotional Appeal
The need for getting acceptance
Superlatives

8. Visual techniques
We will use eye-catching colours, special effects and other amazing things.