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The X Factor – Winning Applications of HP Indigo Customers Around the World.

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Presentation on theme: "The X Factor – Winning Applications of HP Indigo Customers Around the World."— Presentation transcript:

1

2 The X Factor – Winning Applications of HP Indigo Customers Around the World

3 What is your X-Factor?

4 Speakers Vincenzo Cirimele Photo CEO Press Up Jim Benedict Photo
Marketing Director GLS Companies Photo Carmit Poleg GCP Market Development HP Indigo

5 #1: Xplore for More

6 Ravensburger Customized Puzzle
High Value VDP PSP: Elanders, Germany Application: Personalized Puzzle Segment: General Commercial Printing Press: HP Indigo 10000 Inks: CMYK Leading puzzle maker Ravensburger enables customers to turn their photo memories into large-sized personalized puzzles. The puzzle arrives in 100, 200, 500 pieces but now also in 1000 pieces printed on a B2 sheet size. The box wrap is now also being printed on the Indigo 10000, which was not possible before, and as a result provides part of this uniquely personalized experience, showing how the 1000 pieces will come to life. .

7 1:1 Newspaper Sleeve B2 BOA VDP PSP: Medio Pliego, Mexico
Application: Newspaper Sleeves Segment: General Commercial Printing Press: HP Indigo 10000 Media: Coated and Uncoated Inks: CMYK Subscribers of the VANGUARDIA newspaper are receiving daily a personalized edition with their name and a dedicated promotion. The sleeves are printed on demand with a quick time to market which Brands are looking for. This is a wonderful way to make Newspaper relevant again, match between Offset and Indigo technologies, offer targeted call to action solutions to Brand Owners and Agencies, all while gaining in efficiency with x4 or x5 up B2 imposition.

8 Artisan Book Catalog High Value B2 E2E PSP: Precision Printing, UK
Application: 28-page Brochure Segment: General Commercial Printing Press: HP Indigo 10000 Media: Mohawk Superfine Uncoated Inks: CMYK Finishing: Saddle-stitched This booklet was created to promote the high-value coffee table books created by Artisan Books . Did you know? Printed on an HP Indigo Digital Press, then cut and folded into 28 pages, this catalog is actually using only one sheet of B2. By having an entire booklet hold on a single sheet, the piece demonstrates top quality finish to communicate the high quality finishing of its books which require sewing and larger page count sections.

9 #2: Xperience Specialty Printing

10 Multi-Dimensional Personal Gifts
VDP Perso PSP: Unicolor, Japan Application: Synthetics & Lenticular Segment: General Commercial Printing Press: HP Indigo 5600 Inks: CMYK+White Finishing: Die-cut With the ability to print in OneShot on synthetic substrates, Unicolor utilizes HP Indigo’s White Electro ink to produce innovative multi-dimensional boxes . These are sold as unique give-aways for marketing & promotions. While traditional UV offset environment requires expensive waste sheets, HP Indigo enables Unicolor to easily print personalized high-value sheets on the fly.

11 Personalized Photo Canvas
High Value Perso PSP: Taiyo Shuppan, Japan Application: Photo Canvas Segment: General Commercial Printing Press: HP Indigo 7800 Media: E-CANVAS, Felix Schoeller Inks: CMYK When thinking of high-value applications canvas prints immediately come to mind. In today’s reality where selfies and special moments are being photographed on the go, what better than seeing your own special moments get a special look and feel treatment? Both Photo and GCP customers, now offer this innovative product to its wide range of customers, leveraging One Shot Color technology on the Indigo 7800 Digital Press.

12 #3: High-Value Personalization

13 Lostmyname Personalized Book
High Value B2 VDP PSP: Pureprint, UK Application: Personalized Books Segment: Publishing Press: HP Indigo 10000 Inks: CYMK Media: 300 gsm uncoated Finishing: PUR Binding Each child is the hero of their own story, as they go on an adventure to find the letters of their name, which have inexplicably gone missing! A superb example of how personalization in children's books can be done. Taking advantage of HP Indigo’s print quality at high coverage on uncoated, thick stocks. Lostmy.name secured the highest valuation on the BBC’s “Dragons’ Den” reality investment program!

14 Bankcard Services & Simek’s
VDP PSP: GLS Companies, USA Application: Holiday Greeting Card Segment: General Commercial Printing Press: HP Indigo 10000 Inks: CMYK Media: Aspire Petallic Ice Cover Finishing: Die-cut This glittery holiday card was printed on Petallic paper. Finishing included die-cutting and a reverse accordion fold creating an interesting 3D pattern. Variable data was used to swap out messaging between Bankcard Services and Simek’s. A unique PURL (personal URL) brought recipients to a landing page where they were able to choose which charity they wanted to support.

15 Personalized Fund Raising Catalog
1000 A3+ VDP Copies PSP: Press Up, Italy Application: Variable Data Printing (VDP) Segment: General Commercial Printing Press: HP Indigo 7600 Inks: CYMK Media: 250# and 140# Uncoated Finishing: PUR Binding A sponsored charity exhibition organized by Radio DeeJay, raised funds for charity through sales of the photographs taken by an award-winning photographer and the catalog. 1000 copies of the exhibition catalog are print with personalization included logos, branding and information on the sponsors and partners of the event and was distributed among them.

16 #4: Less CAN Be More

17 “Triptych” Children's Book
3 600 Subjects Copies PSP: Press Up, Italy Application: Children's Publishing Segment: General Commercial Printing Press: HP Indigo 10000 Inks: EPM Media: 150# Fedrigoni Coated Finishing: Hard cover book, PUR Anticipating an acceleration of digitalization and a reduction in demand for paper books, ADM (the Customer) needed to transition from offset printing to digital without compromising quality. ADM also needed a solution that would reduce excess stock and allow for small-volume printing. ADM boosts its publishing and print on demand services with HP Indigo Digital Presses.

18 “LIVE” Fashion Magazine
B2 350 Copies PSP: Press Up, Italy Application: Fashion Magazine Publishing Segment: General Commercial Printing Press: HP Indigo 10000 Inks: EPM Media: 250# and 130# Fedrigoni Coated Finishing: PUR Binding Equos ADV (the Customer) in Milan produces fashion magazines to accompany fashion exhibition. Unsure of demand, printed an initial run of 5,000 "LIVE Magazine" in offset. Book sold out rapidly and they needed a fast reprint to capitalize on exhibition demand.

19 Personalized Banking DMs
350 Copies PSP: IBS, Mexico Application: Direct Mail Segment: General Commercial Printing Press: HP Indigo 5600 / HP Indigo 7200 Inks: EPM Media: Coated 200 gram Finishing: Folding/Soft touch laminate/Scodix IBS Mexico specializes in catering to the Banking and Financial industries, working with institutions like Citi Bank, Amex, and Banamex of Mexico. The DMs are personalized and using VDP, offer targeted credit offers and loans, while being produced to the highest level quality and finishing. Production ranges from 1500 units to 1.2M+ recently, all printed in Enhanced Productivity Mode to match very short production deadlines.

20 #5: Xtra Color

21 Wedding Books LCLM High Value B2 W2P PSP: Photomon, South Korea
Application: Photo Book Segment: Photo Press: HP Indigo 10000 Inks: CMYK + Light Cyan Light Magenta Media: 150 gsm coated paper Photomon’s web-to-print platform lets consumers upload their own pictures to create unique and timeless photos. Their business is mainly based on online B2C via a website link, enabling Photomon to take advantage of HP Indigo’s B2 sheet size, and offer high value premium products. Photomon produces over 1,000 photo books a day, all in 6 colors: CMYK + Light Cyan, Light Magenta .

22 Adidas POS Clings B2 White Ink POS PSP: Ilan Print, Israel
Application: Point Of Sale (POS) Segment: General Commercial Printing Press: HP Indigo 10000 Inks: CMYK + White Media: ClingZ This Adidas soccer campaign for six different shoe models was created for store window displays. 200 copies were printed for each version using Clingz, a polypropylene film that adheres to many types of dry surfaces, no gluing required. With White ink becoming available on the Indigo –Ilan Print is now exploring a new version to be applied from inside the store (printed in reverse), using White ink to create full sheet opacity. A product innovation!

23 #6: Add an Xperience

24 Swarovski POS display High Value A4 Raised PSP: Sri Sivarama, India
Application: Stand, Brochure, Business Card Segment: General Commercial Printing Press: HP Indigo 7600 Inks: CMYK + Raised Print Media: Mitsubishi Pearl This dazzling display for world-reknowned jewelry company Swarovski uses the special print capabilities on the HP Indigo 7600 Digital Press to highlight the gem imagery. Raised print, created on-press with HP Indigo ElectroInk Transparent, gives the item a luxurious look and feel. It is made of a cardboard stand, business cards, and an attractive brochure folded in envelope shape.

25 #7: Xpand your horizons

26 Radian Brochure B2 PSP: GLS Companies, USA Application: Direct Mail
Segment: General Commercial Printing Press: HP Indigo 10000 Inks: CMYK Media: 80# Uncoated text, Gloss Text Finishing: Die-cut This polished real estate brochure has a high impact presentation. Layered sections of different sheet sizes were printed using alternating papers types — uncoated, gloss, then repeating uncoated, to add even more visual interest.

27 Real Estate Collaterals
Manzara - Hard Cover Catalog PSP: Print Center, Turkey Press: HP Indigo 10000 Rothschild - Square Brochure PSP: Elinir, Israel Press: HP Indigo 10000 B2 Proposals PSP: Courtney Colour, Australia Press: HP Indigo 10000 Savills - A4 Landscape Brochure PSP: Precision Printing, UK Press: HP Indigo 10000 Campo Belo - A3 Hard Cover Book PSP: Premier, Brazil Press: HP Indigo 10000

28 #8: Infinite Innovation

29 Diet Coke “Extraordinary”
∞ Mosaic BOA PSP: DST, Denmark Application: T-shirts & Canvas Bags Segment: General Commercial Printing Press: HP Indigo 5600 Inks: CMYK Media: On Semi Matt 100 micron polyester Finishing: Heat transfer After the success of Coca-Cola’s “Share a Coke” campaign, Diet Coke in Israel sought to bring innovation to its dedicated target audience. The “Extraordinary” campaign, delivered over 2 million uniquely designed labels (Sheler, Israel, Indigo WS6600). Created using HP SmartStream Mosaic, design patterns were matched and extended to Commercial applications; from t-shirts to smartphone covers (Digital Labels, Israel, Indigo WS6000) ,

30 AHAVA Packaging ∞ BOA Mosaic PSP: Heret, Israel Application: Packaging
Segment: Folding Carton Press: HP Indigo 30000 Inks: CMYK Media: Invercote by Iggesund Finishing: AHAVA, Israel’s number one brand for Dead Sea beauty products is launching these days a new colorful “Mineral Power” campaign offering a limited edition kit with Mineral Hand Cream and Body Lotion products . The design of each pack is unique, with in total over 16,000 different designs generated with Mosaic – a unique feature within the HP Indigo SmartStream Designer.

31 #9: Xemplify your capabilities

32 Custom Briefcases and Bags
PSP: GLS Companies, USA Application: Branded Direct Mail Segment: General Commercial Printing Press: HP Indigo 10000 Inks: CMYK Media: 16pt C1S Finishing: Die-cut These samples represent the value of small quantity printing. High-impact, limited presentations can be within budget and are more likely to make a big sale.

33 Graco Direct Mail B2 VDP PSP: GLS Companies, USA
Application: Graco Direct Mail Segment: General Commercial Printing Press: HP Indigo 10000 Inks: CMYK Media: 80# GPA Dull Text Finishing: Die-cut The customer wanted a postcard but we had another idea. This three-dimensional pop-up with an enclosed ad premium delivered a powerful product presentation. A call to action using digital variable technology on the mailer invited customers to contact their distributor directly and visit the associated interactive landing page. The landing page was an extraordinary success.

34 Pearson VUE Golf Mailer
B2 VDP PSP: GLS Companies, USA Application: 3D Direct Mail Segment: General Commercial Printing Press: HP Indigo 10000 Inks: CMYK Media: GPA 18pt C2S Finishing: Die-cut This fun direct mail package used variable data and direct smile technology. The recipients name appeared as cloud letters in the sky.

35 #10: Xpress your X-Factor

36 X Graphics Self Promotion
High Value PSP: X Graphics, Indonesia Application: Self-promotion Collaterals Segment: General Commercial Printing Press: HP Indigo 7600 Inks: CMYK Finishing: Die cut, laser cut, spot varnish X Graphics has a wide range of printing and finishing services but most of their customers shop mainly on price and buy only one or two products from them. X Graphics wanted to change that, so they created this unique “to go” folder, a personalized sales kit using their HP Indigo 7600 with spot varnish and laser and die cutting.

37 “Digital Dude/Diva” Mailer
B2 AR VDP PSP: GLS Companies, USA Application: Self-promotion Direct Mail Segment: General Commercial Printing Press: HP Indigo 10000 Inks: CMYK Media: 80# GPA Dull Text Finishing: Die-cut This innovative direct mail piece was created by GLS to promote its Digital B2 capabilities with the Indigo 10000, combining multiple-channel variable data with over 20 variable text files and 7 unique fonts. This folded comic-type booklet opens to a " x 19.75" poster featuring a digital superhero. The mailer was sent to over 6,500 customers while including unique Augmented Reality features linking to a GLS video. Illustrated by GLS’ agency, Next.

38 GLS Personalized Wine Box
VDP PSP: GLS Companies, USA Application: Self-promotion Direct Mail Segment: General Commercial Printing Press: HP Indigo 10000 Inks: CMYK Media: 18pt C1S Finishing: Die-cut This year our sales people rewarded loyal customers with a bottle of fine wine in a box personalized with their customer’s name. A technique called Scodix SENSETM digital enhancement printing was applied to create a raised, high gloss surface to accentuate the circle pattern. Printed 2-up on a B2 sheet.

39 GLS Calendar B2 VDP PSP: GLS Companies, USA
Application: Self-promotion Direct Mail Segment: General Commercial Printing Press: HP Indigo 10000 Inks: CMYK Media: Aspire Petallic Cover Finishing: Die-cut This fun card-deck calendar arrived in a flat box that transformed to a standing desk calendar. The exterior box and cover card were personalized and enhanced using Scodix SENSETM technology. We ran this on a B2 sheet 14-up, across and down. This made assembly very efficient.

40 GLS Holiday Cards B2 VDP PSP: GLS Companies, USA
Application: Self-promotion Direct Mail Segment: General Commercial Printing Press: HP Indigo 10000 Inks: CMYK Media: Aspire Petallic Champagne Cvr Finishing: Die-cut GLS 2014 holiday greeting cards used unique die-cuts and variable data personalization to reach customers on a one-to-one level. The recipient’s name was matched to a GLS representative and appeared on every card.

41 GLS Bells & Whistles (the Cling Factor)
VDP PSP: GLS Companies, USA Application: Self-promotion Direct Mail Segment: General Commercial Printing Press: HP Indigo 7500 Inks: CMYK Media: 12pt C2S Mirri, 18pt C1S Finishing: Die-cut This reflective foil box utilizes metallic-ink technology— color logic software. The box cover easily slides off to reveal noisy contents and our marketing message. Variable data printing incorporates personalized contact information for each sales rep. The die used for this promotion has been reused for up to 20 different applications.

42 What is your X-Factor?

43 Thank you

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