1. Philp Industries Weekly Summary September 3rd - September 9th
Cycle Force Group (CA)
Prepared on September 14th 2017
Private and Confidential | Philp Industries

2. A Data-Driven Approach
ACTIVITY
AMAZON ORDERS
AMAZON SALES
FAST TRACK
AMS
CHARGEBACKS
CATEGORY PERFORMANCE
BRAND PERFORMANCE
INDIVIDUAL PRODUCT PERFORMANCE
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3. Activity Summary NEW ITEM SET-UPS IN THE SHOOT:
Final Migration of Active US ASINs to Canada (562 SKUs)
Completed:
517 ASINs approved
MSRPs correctly updated following initial submission with incorrect prices
Cost for 2 updated following initial submission with incorrect costs.
Outstanding:
2 ASINs rejected (awaiting response from Amazon as to reason)
38 SKUs with duplicate SKUs to already existent ASINs needing Vendor SKU/UPC verification from CFG team (Jenna working on)
Awaiting MSDS report from CFG for remaining ASINs showing in US only.
Klokov (3 SKUs) - Awaiting to hear if these need to be re-listed in CA (were re-listed in US)
Visibell (1 SKU) - Awaiting to hear if these need to be listed in CA
PROJECTS COMPLETED THIS WEEK:
6 Variations successfully created
Product description updated for Tour de France product
Wald keyword test: test keywords pulled for 'Rear Bike Basket', 'Front Bike Basket', 'Rear Bike Rack', 'Bike Training Wheels'. Keywords with 1K-100K hits submitted for 12 ASINs being tested
Product description and variation updates made to KHE Affix Mid BB Bushing Cup Set for 19mm
Bullet Point updated for 6 Viva ASINs
Submitted Cost update for M-Wave Plastic Bicycle Bottle Cage, Approved
ONGOING PROJECTS (AWAITING AMAZON):
1 Variation pending with tickets continuing to be filed
Inquiry made about whether any ASINs are not in Innetwork fulfillment
ONGOING PROJECTS (AWAITING DAN):
Strida ASIN with conflicting title and image sent to vendor to clarify. Vendor reports image and title are correct, however Amazon is disputing this and has placed selling restriction on this product (ASIN:B01HIY7O7C).
ONGOING PROJECTS (AWAITING CFG):
List of 6 products with wrong UPCs in Amazon sent to Vendor on 8/30 to verify UPCs
74 ASINs with duplicate vendor SKUs sent to CFG to clarify on 8/16
Requested UPC clarification for ASIN B001EVAYFK on 8/3
Do MSRP updates need to be made to Stitch ASINs?
Private and Confidential | Philp Industries

4. Catalog Maintenance Updates
Activity #
POs not accepted
Partial Case Purchase Orders
Missing Images
Unowned ASINs
Replen Codes Mismatched
ASINs Missing from Cost Spreadsheet
Vendor Code Missing from Cost Spreadsheet
UPCs Missing from Cost Spreadsheet
Model #s Missing from Cost Spreadsheet
Name Mismatches
UPC Mismatches
Brand Name Mismatches
Brand Code Mismatches
Mfg Model/Catalog # Mismatches
GL Mismatches
Category Mismatches
Subcategory Mismatches
ITK Mismatches
Mismatched Parent ASINs
Merging Submissions
Manufacturer Mismatches
Missing Product Detail
No maintenance this week
Private and Confidential | Philp Industries

5. Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate
Fulfillment Rate
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6. Amazon Sales Shipped COGS Shipped SKUs Average Sales Price
Inventory Weeks of Cover
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7. Fast Track Fast Track Replenishable Out of Stock
Non-Replenishable Out of Stock
Lost Buy Box
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8. AMS Sales Spend Average Cost of Sale Conversion Rate
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9. Chargebacks Non-Compliant Barcode
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10. Category Activity Category Shipped COGS September 3rd - September 9th
Change over last week
9000 Cycling Bike Cleaners and Lubes
$1,059.82 $
9000 Cycling Cruiser Bikes
$689.45
$-23.00
9000 Cycling Mountain Bikes
$660.06 $
9000 Cycling Other Bikes
$541.91 $
9000 Cycling Trailers
$411.77
$70.99
9000 Cycling Fenders
$382.98
$57.85
9000 Cycling Folding Bikes
$375.17
9000 Cycling Bike Baskets
$367.94 $
1000 Exercise -amp- Fitness Weights
$263.26
$0.00
9500 Street- Surf -amp- Snow BMX - Bikes
$234.52
9000 Cycling Accessories
$205.57
$-90.38
9000 Cycling Balance Bikes
$201.94 $
9000 Cycling Unicycles
$141.77
$71.63
9000 Cycling Child Seats
$95.62
9000 Cycling Chest -amp- Body Protective Gear
$76.49
$8.15
Private and Confidential | Philp Industries

11. Brand Activity Brand Shipped COGS September 3rd - September 9th
Change over last week
Armor All (ARMQP)
$1,059.82 $
Mantis (MANTV)
$917.08
$-75.37
Polaris (POLHU)
$566.26
$229.65
CFG (CFGA2)
$497.86 $
Mighty (MIGI8)
$364.44
$21.67
Nantucket Bicycle Basket (NANT2)
$320.29 $
M-Wave (MWAV2)
$303.67
$165.19
Klokov (KLOK2)
$263.26
$0.00
Trail-Gator (TRAUP)
$251.37
$16.27
KHE Bikes (KHEB2)
$234.52
$-10.75
Ventura (VENUP)
$232.30
$-20.15
Victory (VICVO)
$191.59
Cycle Force (CYCM3)
$171.32
$16.71
Fun (FUNA3)
$141.77
$71.63
Quadrabyke (QUAET)
$96.57
$-94.83
Private and Confidential | Philp Industries

12. Top Products Parent Products Individual Products Product Shipped COGS
Change over last week
Armor All Bike Care Products (B06XY6BH1V)
$1,059.82 $
Polaris Ranger B.0 24 Full Suspension Bicycle (B00NXGSF46)
$504.78
$168.17
Cycle Force Women's Stylish Cruiser, 26 x 15.5 inch/One Size (B072HF2TFR)
$269.43
$0.01
Klokov Olympic Weightlifting Bumper Plates (B072XR6LLJ)
$263.26
$0.00
Cycle Force Women's Vintage Cruiser, 26x15.5 inch/One Size (B SF)
$228.43 $
Trail-Gator Trailgator Bicycle Tow Bar (B06Y65D18C)
$212.43
$1.10
Victory Touring 126L Cruiser Bicycle (B00NXGSPKK)
$191.59
Fun Unicycle (B06XTT5Q25)
$141.77
$71.63
Bellelli Bicycle Baby Carrier, Pepe for rear, Rabbit Two for front (B06XPX4SGY)
$95.62
Kenda K-193 Kwest Commuter Wire Bead SRC/PRC Bike Tire (B00H2AJZTI)
$52.68
$-12.52
Individual Products
Product
COGS
Change
Out of Stock
Armor All Bike All-Purpose Lubricant (B00YC5B9BI / AA05)
$948.73 $
0.00 %
Mantis X20 Drift Tricycle, 20 inch front wheel, drift rear Wheels, for Boys... (B00MFTCQSS / MA JV)
$541.91 $ %
Mantis Tri-Rad 24 Burgundy Adult Folding Tricycle (B06XJ43HZV / MA01A-16)
$375.17
Mighty Flexi Fender Set with Dynamo Connection for 700C and Up, Black (B00KVCEGT8 / )
$364.44
$39.31
0.83 %
Polaris Ranger Full Suspension Mountain Bike, 26 inch Wheels, 18 inch Frame... (B00LGMY12Y / PO MT)
$336.61
$0.00
1.12 %
Klokov 10kg Olympic Weightlifting Bumper Plates (Pair) (B071KDCMSB / 0102-PASM-1005)
$263.26
Nantucket Bike Basket Co Kid's Oval Lightship Basket, Natural (B0040PTA4S / C/001/C)
$240.24
$-38.07
KHE Bikes Park One Freestyle BMX Bicycles, Black (B00JHHX8RY / KH BX)
$234.52
CFG Women's Vintage Cruiser, 26-quot-, Red (B071CK3F5N / BKW-9902A)
$228.43 $
Trail-Gator Trailgator Bicycle Tow Bar (Red) (B000KAZUQY / )
$212.43
$70.81
Private and Confidential | Philp Industries

13. Increasing Products Increasing Parent Products
Shipped COGS
Change over last week
Victory Touring 126L Cruiser Bicycle (B00NXGSPKK)
$191.59
Polaris Ranger B.0 24 Full Suspension Bicycle (B00NXGSF46)
$504.78
$168.17
Fun Unicycle (B06XTT5Q25)
$141.77
$71.63
Piranha Classic Spoke Trike (B00ESYRP8O)
$43.89
Exustar E-SB706 High Top Tail Shoe (B00ZRTDZ74)
$35.48
M-Wave Amsterdam Single Side Bag and Roller Bag (B06XJH11P1)
$34.86
Wald 3133 Q-R Bolt-On Front Handlebar Bike Basket (B06WVCJQ8P)
$21.43
Zoom Alloy Seat Post (B00H2AI95Y)
$15.62
Greenfield Rear Stay Mount Kickstand (B01N095U3M)
$13.03
Ventura Adjustable Rear Stay Kickstand (B074K33RJ8)
$12.49
Increasing Individual Products
Product
COGS
Change
Out of Stock
Mantis Tri-Rad 24 Burgundy Adult Folding Tricycle (B06XJ43HZV / MA01A-16)
$375.17 %
Victory Touring 126M Cruiser Bike, 26 inch Wheels, 19 inch Frame, Men's Bik... (B00LGMXU3U / VI CR)
$191.59
75.91 %
M-Wave Shop -amp- Ride Luggage Trailer and Cart, Black/Grey (B00ZHYDTRA / )
$189.32
0.00 %
Polaris Ranger Full Suspension Mountain Bike, 24 inch Wheels, 17 inch Frame... (B00LGMY174 / PO MT)
$168.17
38.25 %
Cycle Force Dual Suspension Mountain Bike, 20 inch Wheels, 15 inch Frame, M... (B00Q8KOM9G / 10020W)
$155.28
CFG Women's Stylish Cruiser, 26-quot-, White (B06ZZM1YVX / BKW-9906B)
$134.72
32.49 %
Fun Chrome 20-quot- Unicycle with Alloy Rim (B001NGD5HK / )
$71.63
Trail-Gator Trailgator Bicycle Tow Bar (Red) (B000KAZUQY / )
$212.43
$70.81
Polaris Dragon Tricycle with Steel Frame and Suspension Fork, 10 inch Wheel... (B0011RATI4 / 61108)
$61.48
Nantucket Bike Basket Co Adult Classic Tuckernuck Collection Bicycle Basket (B004Y2LSAQ / B/003/A)
$45.36
Private and Confidential | Philp Industries

14. Decreasing Products Decreasing Parent Products
Shipped COGS
Change over last week
Armor All Bike Care Products (B06XY6BH1V)
$1,059.82 $
Cycle Force Women's Vintage Cruiser, 26x15.5 inch/One Size (B SF)
$228.43 $
Stop-A-Flat Puncture-proof, Thorn-resistant, No-flat Bicycle Tubes in 12/16... (B073R1MC2C)
$43.41
$-43.41
Nantucket Portland Rear Pannier Bag (B00BUMAV8S)
$0.00
$-42.80
Mr. Tuffy Bicycle Tire Liner (B0754G5NKV)
$-40.79
Exustar E-SB740 BMX Shoe (B00ZRTEUAU)
$34.33
$-34.01
Nantucket Bike Basket Co Gull Collection (Child-Size Oval/ 10.5 x 8 x 7.5) (B0068LVAZ4)
$-29.35
Safeman Multifunction Quick Lock (B0728FTSZZ)
$-22.93
Ventura Double-Leg Side Kickstand (B074HPXXV8)
$-18.96
CFG Presta Valve Bicycle Inner Tubes (B00H2AGGV8)
$-12.80
Decreasing Individual Products
Product
COGS
Change
Out of Stock
Kawasaki Mihari Fat Tire Bike, aluminum, 26x4 inch wheels, Blue/Yellow (B01N5MKP0D / KA01A-18)
$0.00 $ %
Mantis X20 Drift Tricycle, 20 inch front wheel, drift rear Wheels, for Boys... (B00MFTCQSS / MA JV)
$541.91 $
Hollandia M1 Land Cruiser Bike, 26 inch Wheels, 18 inch Frame, Men's Bike, ... (B004XYZWLG / HOLL-3) $
0.00 %
Armor All Bike All-Purpose Lubricant (B00YC5B9BI / AA05)
$948.73 $
CFG Women's Stylish Cruiser, 26-quot-, Pink (B06ZXW47NT / BKW-9906C)
$134.71 $
Cycle Force C12 Single Child 2-In-1 Bicycle Trailer -amp- Jogger (B07194MHQF / CF-BT514) $
CFG Women's Vintage Cruiser, 26-quot-, Red (B071CK3F5N / BKW-9902A)
$228.43 $
CFG Women's Tough Cruiser, 26-quot-, Pink (B06ZZBGRVX / BKW-9912A)
$-97.93
Quadrabyke Kiss Kid's Cycle, 10 inch Wheels, 2, 3 or 4-wheel design, Girl's... (B00SSWDRFW / KT095-01)
$96.57
$-94.83
91.77 %
Kawasaki Monocoque Kid's Bike, 16 inch Wheels, 11 inch Frame, Girl's Bike, ... (B001UNLPZ0 / 73516)
$-84.48
Private and Confidential | Philp Industries

15. Appendix
Private and Confidential | Philp Industries

16. Services Review Using a Data-Driven Strategy
Catalog Data Quality
Compare Amazon data sources and purchase orders to identify and set up missing catalog items
Continuously compare replenishment codes to all available data sources to maintain fidelity
Create new listings for missing items and set up new products in advance of line changes
Scrape Amazon content to detect and correct changes in variations or suppressed products
Detect and consolidate duplicate listings
Forecasting
Provide digestible format of Amazon forecasts and supplementary planning recommendations
Analyze historical recommendations for accuracy and improve forward forecast
Operations
Monitor fulfillment to proactively spot data issues
Update catalog data to ease fulfillment problems
Educate your team on fulfillment practices to improve fulfillment rates
International Expansion: Sell on Amazon Globally
Promotions/Marketing
Update Amazon content to improve search relevance and conversion to sale
Execute comprehensive marketing strategy across Amazon promotional tools
“Own” critical keywords in search results
Add premium content to qualified listings
Monitor and update targeting, balance of promotions to maximize ROI
Profitability
Negotiate with Amazon on COOP terms
Improve Amazon pricing strategy over time
Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction
Monitoring
Continuously compare Amazon data to consolidated vendor “Reference Data”
Correct data issues on a weekly basis
Analyze key metrics to provide high-level feedback
Flexibility: What does your company need?
Private and Confidential | Philp Industries

17. Contacts Dan Philp Sage King Managing Partner dan@philpindustries.com
Sage King
Vendor Support
Private and Confidential | Philp Industries