1. Social Perception
WHO ARE YOU?

2. Impression Formation (a.k.a., Social Perception)
The process related to people’s attempts to know and understand other people

3. Impression Formation: Elemental Models
Additive Model
PAT
JAMIE
Sincere
5.73
5.55
Thoughtful
5.29
5.00
Ambitious
4.84
4.00
Persuasive
3.74
3.45
Total (sum)
19.60
18.00

4. Impression Formation: Elemental Models
Additive Model
Average Model
PAT
JAMIE
Sincere
5.73
5.55
Thoughtful
5.29
5.00
Ambitious
4.84
Persuasive
3.74
Total (sum)
19.60
18.00
Average
4.9
5.28

5. Impression Formation: Elemental Models
Additive Model
Average Model
Weighted Average Model

6. Weighted Average Models
What traits are important?
Central Traits
Traits that exert a disproportionate influence on impression formation
Primacy Effect
The tendency for first information received to carry more weight in impression formation than later information

7. Implicit Personality Theory
Assumptions people make about which personality traits and behaviors go together

8. What-is-Beautiful-is-Good Stereotype
The tendency to associate positive qualities to beautiful people that have nothing to do with beauty

9. Evaluative Consistency
A tendency (or psychological motive) to view others in a way that is internally consistent

10. Self-Perception Self-Verification Theory
Proposes that people strive for stable, accurate beliefs about the self
Selective Attention
Identity Cues

11. Influences on Impression Formation
Second-Hand Information
Impressions formed on the basis of second-hand information tends to be relatively extreme