1. False Advertising
By: Diana Cruz

2. What it is?
The use of misleading statements in advertising which affect consumers.

3. Olay definity eye cream
Claimed “Because younger looking eyes never go out of fashion”.
Turns out ads of former model Twiggy were retouched.
Consumers and critics could not believe image was real compared to her other photos.

4. Fake
Real

5. Result Triggered more than 700 complaints
Resulted in customer’s perception of most Olay products “fake”

7. How are YOU protected: FTC
(Federal Trade Commission)
Federal states that ad must be truthful and not misleading
Looks especially towards claims about food and alcohol products
If found with a case they file actions in federal court

8. FTC stops bogus pill False weight loss pill did not work
Unauthorized endorsements from Oprah Winfrey
As a result:
Commission freezes their assets
Commission seeks to refund money to affected customers

9. Should companies be held accountable?No
Not all products are going to work for everybody
Results will vary depending on each person

10. Good Advertising
Successful advertising succeeds through fun positive feelings rather than use of persuasion

11. Nike commercial

12. Summary
Companies need to take in consideration to not use misleading facts
Let consumers know that results may vary
Do not use “facts” unless they are true
Consumers are protected under the FTC

13. References
products
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