1. Philp Industries Weekly Summary September 3rd - September 9th
Cycle Force Group
Prepared on September 13th 2017
Private and Confidential | Philp Industries

2. A Data-Driven Approach
ACTIVITY
AMAZON ORDERS
AMAZON SALES
FAST TRACK
AMS
CHARGEBACKS
CATEGORY PERFORMANCE
BRAND PERFORMANCE
INDIVIDUAL PRODUCT PERFORMANCE
Private and Confidential | Philp Industries

3. Activity Summary NEW ITEM SET-UPS IN THE SHOOT:
Klokov (3 SKUs) - US only
US ASINs approved
Detail pages, images and videos are live
Dropship back-up set-up
Needs A+ Content fixed by Dan
Bombtrack (42 SKUs) - US only
Detail pages, images are live
Awaiting variations from CFG team
Visibell (1 SKU) - US Only
PROJECTS COMPLETED THIS WEEK:
5 Variations successfully created
Product description updated for Tour de France product
Wald keyword test: test keywords pulled for 'Rear Bike Basket', 'Front Bike Basket', 'Rear Bike Rack', 'Bike Training Wheels'. Keywords with 1K-100K hits submitted for 12 ASINs being tested
Mantis Highlight ASIN with long-time replen code showing as Non-Replen flipped to New Product
MSRP updates for 7 Stitch bikes approved
Product description and variation updates made to KHE Affix Mid BB Bushing Cup Set for 19mm
Bullet Point updated for 6 Viva ASINs
Inquiry made about whether any ASINs are not in Innetwork fulfillment: All ASINs with innetwork fulfillment
ONGOING PROJECTS (AWAITING AMAZON):
3 Variations pending with tickets continuing to be filed
M-Wave QR bottle cage: Inquiry made into why list price is showing differently on detail page than in cost spreadshseet, 2 replacement images submitted and pending.
Working on getting Amazon to replace incorrect UPCs. They are saying they have inventory with these incorrect UPCs on them, I have requested photos of this.
ONGOING PROJECTS (AWAITING DAN):
New Klokov ASINs needs A+ Content fixed
M-Wave QR bottle cage: Troubleshooting list price showing incorrectly
Strida ASIN with conflicting title and image sent to vendor to clarify. Vendor reports image and title are correct, however Amazon is disputing this and has placed selling restriction on this product (ASIN:B01HIY7O7C).
Drophship added as back-up to all ASINs
Selection Opportunity from CFG
ONGOING PROJECTS (AWAITING CFG):
Awaiting new Bombtrack ASIN variations
List of 6 products with wrong UPCs in Amazon sent to Vendor on 8/30 to verify UPCs
74 ASINs with duplicate vendor SKUs sent to CFG to clarify on 8/16
ASINs with Hazmat restrictions: 24 MSDS submitted to Amazon, waiting of the rest of MSDS reports from CFG team
Requested UPC clarification for ASIN B001EVAYFK on 8/3
Private and Confidential | Philp Industries

4. Catalog Maintenance Updates
Activity #
POs not accepted
Partial Case Purchase Orders
Missing Images
Unowned ASINs
Replen Codes Mismatched
ASINs Missing from Cost Spreadsheet
Vendor Code Missing from Cost Spreadsheet
UPCs Missing from Cost Spreadsheet
Model #s Missing from Cost Spreadsheet
Name Mismatches
UPC Mismatches
Brand Name Mismatches
Brand Code Mismatches
Mfg Model/Catalog # Mismatches
GL Mismatches
Category Mismatches
Subcategory Mismatches
ITK Mismatches
Mismatched Parent ASINs
Merging Submissions
Manufacturer Mismatches
Missing Product Detail
No maintenance this week
Private and Confidential | Philp Industries

5. Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate
Fulfillment Rate
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6. Amazon Sales Shipped COGS Shipped SKUs Average Sales Price
Inventory Weeks of Cover
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7. Fast Track Fast Track Replenishable Out of Stock
Non-Replenishable Out of Stock
Lost Buy Box
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8. AMS Sales Spend Average Cost of Sale Conversion Rate
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9. Chargebacks PO - On-Time Non-Compliance PO On-Time Accuracy
Oversized Carton
Prep - Bagging
Private and Confidential | Philp Industries

10. Category Activity Category Shipped COGS September 3rd - September 9th
Change over last week
9000 Cycling Bike Baskets
$9,035.09 $
9000 Cycling Accessories
$6,564.46
$-1,065.90
9000 Cycling Tires
$4,386.34 $
9000 Cycling Balance Bikes
$3,841.45 $
9000 Cycling Mountain Bikes
$3,506.99
$-1,659.96
9000 Cycling Trailers
$3,127.44
$-1,098.83
9000 Cycling Tubes
$3,088.09 $
9000 Cycling Bike Small Parts
$2,851.46
$260.94
9000 Cycling Drivetrain and Accessories
$2,006.87
$310.47
9000 Cycling Recumbent Bikes
$1,775.00
9000 Cycling Helmets
$1,766.39
$717.71
9000 Cycling Handlebars- Stems- and Seatposts
$1,722.11
$272.57
9000 Cycling Unicycles
$1,640.49 $
9000 Cycling Hybrid Bikes
$1,513.33
$1,182.38
9000 Cycling Automobile Bike Racks
$1,500.73 $
Private and Confidential | Philp Industries

11. Brand Activity Brand Shipped COGS September 3rd - September 9th
Change over last week
Wald (WALE8)
$9,170.96
$-1,261.12
Nantucket Bicycle Basket Co. (NANBD)
$4,172.23 $
Trail-Gator (TRAYJ)
$2,921.55 $
Ventura (VENX7)
$2,899.65 $
Panaracer (PANZK)
$2,779.96 $
Kenda (KENE8)
$2,611.24 $
M-Wave (MWAB7)
$2,574.72 $
ByK (BYKA9)
$2,447.00
$1,292.00
Mantis (MANVR)
$2,351.84
$-3,816.60
Stop-A-Flat (STOXV)
$2,102.75 $
Shimano (SHIAJ)
$2,040.60
$265.14
Kawasaki (KAWC7)
$2,028.53
$433.65
Minoura (MINVD)
$1,885.07
$244.84
PFIFF (PFIFC)
$1,775.00
Fun (FUNRS)
$1,640.49 $
Private and Confidential | Philp Industries

12. Top Products Parent Products Individual Products Product Shipped COGS
Change over last week
Trail-Gator Child Bike Tow Bar (B074RLP1Y7)
$2,850.15 $
Nantucket Bike Basket Co. Classic Lightship Basket (B Q4)
$2,294.71
$176.17
Stop-A-Flat Puncture-proof, Thorn-resistant, No-flat Bicycle Tubes in 12/16... (B0127EGQZY)
$2,102.75 $
Fun Unicycle (B06XSMXHWP)
$1,640.49 $
Steppenwolf Men's Tycoon Sport Full Suspension Mountain Bike, 27.5 inch whe... (B017P7M986)
$1,463.99
$0.00
Overade Plixi Foldable Bicycle Helmet (S/M cm) (B01MQ5L85J)
$1,417.86
$708.93
ByK E-250 Kid's Bike, 14 inch wheels, 6.5 inch frame, for Boys or Girls, fo... (B01275TAOC)
$1,242.00
Kawasaki Sumo 4.0 Fat Tire Bicycle (B01MSIK659)
$1,155.00
$770.00
Wald 157 Giant Delivery Basket (B00D3SHH0C)
$1,064.68
$56.54
Mantis Tri-Rad Folding Adult Tricycle (B01NAJ1OC8)
$924.00
$-2,310.00
Individual Products
Product
COGS
Change
Out of Stock
Wald 1216 Bicycle Training Wheels (12 to 16-Inch Wheels) (B000C128PM / W1216)
$2,527.35 $
0.25 %
Wald Bicycle Training Wheels (16 to 20-Inch Wheels, .75 and 1-Inch Fr... (B000C1YTCW / W10252)
$2,064.00 $
0.43 %
PFIFF Adult Scooter Trike S Tricycle (16-quot- -amp- 20-quot- wheels), Blue (B019INP77A / PF S)
$1,775.00 %
Nantucket Bike Basket Co Adult Classic Lightship Collection Stained Bicycle... (B004Y2LTKA / C/004/A)
$1,622.60
$101.86
0.00 %
Steppenwolf Men's Tycoon Sport Full Suspension Mountain Bike, 27.5 inch whe... (B0173GC1UA / SWM )
$1,463.99
Trail-Gator Trailgator Bicycle Tow Bar (Red) (B000KAZUQY / )
$1,425.49
$222.86
0.22 %
Kawasaki Sumo Fat Tire Bike, 26 x 4 inch Wheels, 18.5 inch Frame, Unisex (B00LUFF6PI / KA MT)
$1,155.00
$770.00
0.87 %
Ventura Universal Bicycle Carrier Rack (B001NGF6AY / )
$1,134.14 $
0.48 %
Trail-Gator Children's Black Trailer Tow Bar (B0011HZKI8 / )
$1,113.21
$-1,230.39
Mantis Tri-Rad Folding Adult Tricycle, 20 inch Wheels, 16 inch Frame, Unise... (B00FXMIUPW / 67520)
$924.00
$-2,079.00
64.36 %
Private and Confidential | Philp Industries

13. Increasing Products Increasing Parent Products
Shipped COGS
Change over last week
ByK E-250 Kid's Bike, 14 inch wheels, 6.5 inch frame, for Boys or Girls, fo... (B01275TAOC)
$1,242.00
ByK E-450 Kid's Bike, 20 in wheels, 10 inch frame, four Boys and Girls, Blu... (B01F26XR5G)
$875.00
Kawasaki Sumo 4.0 Fat Tire Bicycle (B01MSIK659)
$1,155.00
$770.00
Overade Plixi Foldable Bicycle Helmet (S/M cm) (B01MQ5L85J)
$1,417.86
$708.93
Viva Juliett 7 City Bike, 28 inch Wheels, Women's Bike, Red, 47 cm Frame, 5... (B00LGZNZA0)
$670.95
Bombtrack Hook 1 700C Cyclocross Bicycle, Grey (B071VBFTXW)
$558.24
Klokov Olympic Weightlifting Barbell (B01MTCGP24)
$486.50
Head Road Bike (B06XTKWPPM)
$310.00
Panaracer Gravel King Folding Tire, several sizes available, black with bro... (B072XXBGHG)
$374.01
$201.39
Vuelta ZeroLite Road Comp 10sp Wheelset (B01M3Y45M9)
$400.00
$200.00
Increasing Individual Products
Product
COGS
Change
Out of Stock
PFIFF Adult Scooter Trike S Tricycle (16-quot- -amp- 20-quot- wheels), Blue (B019INP77A / PF S)
$1,775.00 %
Steppenwolf Men's Tycoon Sport Full Suspension Mountain Bike, 27.5 inch whe... (B0173GC1UA / SWM )
$1,463.99
0.00 %
Kawasaki Sumo Fat Tire Bike, 26 x 4 inch Wheels, 18.5 inch Frame, Unisex (B00LUFF6PI / KA MT)
$1,155.00
$770.00
0.87 %
ByK E-450 Kid's Bike, 20 inch Wheels, 10 inch Frame, for Boys and Girls, Bl... (B00Y0POMCS / BY JV)
$700.00
Viva Juliett 7 City Bike, 28 inch Wheels, Women's Bike, Red, 47 cm Frame (B00K8T2AT2 / VIV-002-7A)
$670.95
20.78 %
ByK E-250 Kid's Bike, 14 inch Wheels, 6.5 inch Frame, Boys' Bike, Blue (B00Y0PNUBM / BY JV)
$628.00
Bombtrack Hook 1 700C Cyclocross Bicycle, Grey, Large (B0189M0TCO / )
$558.24
Viva Legato 7 Mustache Bar City Bicycle, 700c wheels, 56 cm frame, Men's Bi... (B016MNI7RG / VIV-011-2B)
$502.38
Klokov Men's 20 kg Olympic Weightlifting Barbell (B074ZHJPWX / 0101-BA )
$486.50
Cycle Force Handle Bar Mount Gun N' Bow Rack, Black (B00UIZK9CG / CF-002)
$783.88
$459.59
11.89 %
Private and Confidential | Philp Industries

14. Decreasing Products Decreasing Parent Products
Shipped COGS
Change over last week
Mantis Tri-Rad Folding Adult Tricycle (B01NAJ1OC8)
$924.00
$-2,310.00
Steppenwolf Men's Tycoon LTD Pro Full Suspension Mountain Bike, 27.5 inch w... (B017P7LZZO)
$0.00
$-2,075.99
Strida Folding Bicycle, five different styles, several colors available (B06XHNCB6Z)
$-1,967.00
Trail-Gator Child Bike Tow Bar (B074RLP1Y7)
$2,850.15 $
Fun Unicycle (B06XSMXHWP)
$1,640.49 $
ByK E-350 Kid's Bike, 18 inch wheels, 8.5 inch frame, for Boys and Girls, f... (B01F26XMEC)
$330.00 $
Mantis X20 Drift Trike (B01MFFXEG3)
$299.85 $
Klokov Olympic Weightlifting Bumper Plates (B0731YG1LC)
$101.25 $
Mantis Maya 16 Kids Bicycle (B01N3P1GHY)
$285.00 $
Kawasaki K26 Hardtail Mountain Bike (B01MSIK3T5) $
Decreasing Individual Products
Product
COGS
Change
Out of Stock
Mantis Tri-Rad Folding Adult Tricycle, 20 inch Wheels, 16 inch Frame, Unise... (B00FXMIUPW / 67520)
$924.00
$-2,079.00
64.36 %
Steppenwolf Men's Tycoon LTD Pro Full Suspension Mountain Bike, 27.5 inch w... (B0173GC740 / SWM )
$0.00
$-2,075.99
0 %
Steppenwolf Men's Tycoon Sport Full Suspension Mountain Bike, 27.5 inch whe... (B0173GC222 / SWM )
$-1,463.99
Trail-Gator Children's Black Trailer Tow Bar (B0011HZKI8 / )
$1,113.21
$-1,230.39
0.00 %
Mantis X20 Drift Tricycle, 20 inch front wheel, drift rear Wheels, for Boys... (B00MFTCQSS / MA JV)
$299.85 $
Strida EVO folding bicycle, internal 3 speed hub, folds to 45x20x9-quot-, Brushe... (B01LYOASF5 / ST MI) $
79.13 %
Strida EVO folding bicycle, internal 3 speed hub, folds to 45x20x9-quot-, Blue (B01D0B0K3M / ST MI) %
Wald 1216 Bicycle Training Wheels (12 to 16-Inch Wheels) (B000C128PM / W1216)
$2,527.35 $
0.25 %
ByK E-350 Kid's Bike, 18 inch Wheels, 8.5 inch Frame, Girl's Bike, Pink (B00Y0PO4Y4 / BY JV)
$330.00 $
Ventura Universal Bicycle Carrier Rack (B001NGF6AY / )
$1,134.14 $
0.48 %
Private and Confidential | Philp Industries

15. Appendix
Private and Confidential | Philp Industries

16. Services Review Using a Data-Driven Strategy
Catalog Data Quality
Compare Amazon data sources and purchase orders to identify and set up missing catalog items
Continuously compare replenishment codes to all available data sources to maintain fidelity
Create new listings for missing items and set up new products in advance of line changes
Scrape Amazon content to detect and correct changes in variations or suppressed products
Detect and consolidate duplicate listings
Forecasting
Provide digestible format of Amazon forecasts and supplementary planning recommendations
Analyze historical recommendations for accuracy and improve forward forecast
Operations
Monitor fulfillment to proactively spot data issues
Update catalog data to ease fulfillment problems
Educate your team on fulfillment practices to improve fulfillment rates
International Expansion: Sell on Amazon Globally
Promotions/Marketing
Update Amazon content to improve search relevance and conversion to sale
Execute comprehensive marketing strategy across Amazon promotional tools
“Own” critical keywords in search results
Add premium content to qualified listings
Monitor and update targeting, balance of promotions to maximize ROI
Profitability
Negotiate with Amazon on COOP terms
Improve Amazon pricing strategy over time
Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction
Monitoring
Continuously compare Amazon data to consolidated vendor “Reference Data”
Correct data issues on a weekly basis
Analyze key metrics to provide high-level feedback
Flexibility: What does your company need?
Private and Confidential | Philp Industries

17. Contacts Dan Philp Sage King Managing Partner dan@philpindustries.com
Sage King
Vendor Support
Private and Confidential | Philp Industries