1. SAFE BUT ATTRACTIVE HOW TO PERSONALIZE YOUR BIKE ACCESSORIES The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the National Agency and Commission cannot be held responsible for any use which may be made of the information contained therein. Project reference no RO01-KA

2. Making a product Market study Design Production itself
Competition
Judgement
Production itself
Planning and buying material
Designing helmets
Marketing campaign

3. Winning designs Adults Children

4. Buying material Helmets Paints Glue Hot glue gun Textile Tapes Ribbons Sprays
Production itself
Adapting the designs
Painting
Connecting materials
Fixing decorations

6. Marketing Campaign
Slogan – workshop for young teenagers
If you wear our Ladybird, you will look good, but never be hurt!
Clip to promote our helmets and wearing helmets as such

7. Other accessories Market study – reflexive vests Design Production
combining with helmets (personalization) – for kids
Intructions for the first aid – for adults
Production
Painting
Sewing
Gluing decorations
Marketing campaign Higher Your Chances

8. Costs second-hand helmets - 650CZK/ 25 EUR
paints and other material – 300CZK/ 12 EUR
vests, reflective material – 400CZK / 15 EUR
decorations, material for new vests – 400CZK / 15 EUR

9. Summary
What the participants enjoyed was the opportunity to do a creative job the product of which is something original, personal and useful. Moreover, the marketing campaigns also gave them the feeling of having influence on people and their safety. The only downside of the activities was the technical limitation as the helmets themselves cannot be made originally for the purposes of the project.

10. Thank you for your attention!