1. Sarah Kay Klink Visual Merchandising Wednesday (6-10) Final Project
Belle Et Petite
Sarah Kay Klink
Visual Merchandising
Wednesday (6-10)
Final Project

2. Store’s Name Relation to Brand & Logo
Belle Et Petite means “beautiful petites” in Italian. With having a woman’s clothing store focused only on petite size, the name should describe what kind of store it is. I chose to be direct and used the actual word “petite” in the title. This allows women to know what kind of store they are entering. B B P P E E

3. How Belle Et Petite Should be Perceived
Being a petite store, it should represent a place where women can go and have an assortment of clothes to choose from, sizes that cater, and reasonable prices. Belle Et Petite should be known for it’s trendy, vintage looks and being a reliable store that has the basic, go-to-pieces, as well as fashions that are
going to set you apart from anyone else.

4. The Sales Associate -Qualifications ~1-2 years of retail experience
~A hands on learner
~Professional communication skills
~High school diploma or higher (depending
upon the position desired)
~Knowledge of counting and
handling money
-Interaction with visual presentation
~The associates will show that the store represents a sophisticated environment by their appearance. She will also present a respectable, professional approach to customer service.

5. Attire For Sales Associate

6. Basic Merchandise

7. Must Haves

8. Demographics
-Age: 25-35
-Education: At a minimum an Associate’s degree
-Gender: Female
-Race: Every race is welcomed
-Occupation: An attorney, business woman, fashion forward woman
-Income: $50,000+
-Geographical area: Suburban/urban area is where she will most likely reside, but travels to her job in the city

9. Psychographics
-Attitudes: Very strong willed and independent, has a strong out look on life with a positive attitude
-Interest: Keeping up with fashion, shopping, helping out at local events, candle-lit dinners, book club
-Behavior: Shops for apparel about twice
a month, if needed
-Lifestyle: Very organized, on the go, if a mother…being a mother, career and goal oriented

10. Mission Statement
Belle Et Petite is a specialty clothing store, catering to the sophisticated, vintage-minded woman, who is small in size but big in personality. Whereas most clothiers offer limited petite accouterments, Belle Et Petite specializes in smaller sizes, creating a welcoming environment for any female.
Located in the heart of Los Angeles garment district of Melrose Ave. Belle Et Petite has centralized itself directly in position to the residential location and social activities of our target market. We believe that this critical to our initial success and long-term growth.

11. Atmospherics -Colors: Neutrals, mid-tones/earth-tones
walls would be cream, with brown, green and pink trim. Dark brown would also be found in the carpet.
-Textures: Textured dry-wall and carpet
for the flooring
-Sound: Very light music, some artists that may be featured are Frank Sinatra, Nat King Cole, John Mayer, and Jason Mraz

12. Atmospherics
Soft Isle-floor plan

13. Belle Et Petite punch card & get an extra 15% off your purchase.
Atmospherics
-Lighting levels: Store area would be lit just right with out being too bright or too dim
-Aromas: Sweet smells of flowers and a hint of amber through out the store
-Informational signing:
Sign up today
for your
Belle Et Petite punch card & get an extra 15% off your purchase.
Belle Et Petite end of the season
Attention:
All ladies
sale! Clearance up to 60% off,
come join us starting September 25th.
*Ask an associate for
more details.

14. Mannequins

15. Floor Fixtures

16. Wall Fixtures & Miscellaneous

17. Lighting

18. Lease Line

19. Signs
When you sign up for
Belle Et Petite punch card you can:
~receive up to $30 off of your
next purchase
~get other promotional deals
*Ask an associate for more details.
The Scarlett
Silk, pleated skirt
$28.50
Fall is here and so is the new line for Belle Et Petite.
.:1710 Madison Avenue. Los Angeles, California 90036:.
.:(323) :. ‎

20. Window Display

21. Editorial

22. Wall Planogram

23. Operational Signs .:Join Belle Et Petite for a Mid-night Sale of the
New Fall Collection:.
On September 22, 2011, their will be a sale starting at midnight, to introduce our new Fall Collection. This is welcome to all who can attend.
There will be a Petite bonus with a 10% coupon for the new collection, plus free goodies, refreshments and plenty more!
*This is a sign up event! A sign up
sheet will be located at your
Belle Et Petite register.
.:1710 Madison Avenue. Los Angeles, California 90036:.
.:(323) :. ‎

24. Help from Ryan Steele in producing the Mission Statement
Work Cited
Help from Ryan Steele in producing the Mission Statement