2. A tipical visit (nowadays) Typical structure of the visit
Abstract:
A tipical visit (nowadays)
Typical structure of the visit
How to move in CERN
Run of the visit, what to do at a facility
Staff requeriments
Juni 18

3. NOWADAYS (INTERVIEW WITH A TIPICAL VISITOR)
The visit was in French, although none of the visitors were French
Visit on English, French, Italian or German. (On request other languages, six months in advance)
Total group:10 people
A friendly guide
But with no technical skills
Juni 18

4. NOWADAYS (INTERVIEW WITH A TIPICAL VISIT)
No possibility to choose the itineraries
Tour: Atlas visitor´s centre (1 ½ hours) + Microcosm (1 hour) = 2 ½ hours
High level in explanations
Overtaken for other group
Modern style (computers, screens,...) in Atlas.
No guided to shop
No final evaluation
Juni 18

5. Looking for a typical structure of a visit
"What is the world made of? "
" Where do we come from? "
" Where will we go? "
Woody Allen: " ....diner tonight? "
and
"Why so much money for this? "
Basic aim of a visit: to get a relation to the physical aspects of these main questions:
-> One of the possible tasks:
Looking for a typical structure of a visit

6. Mission statement:. Typical structure and working model for all
Mission statement: Typical structure and working model for all (site) visits to CERN, for specialists, educators, students, and general public
Concrete aim: visitors leaving informed, curious to know more, and able ambassadors for CERN.

7. ? Visit structure: 1. Registration process before visit: clarifying of
language
interesting issues
level of knowledge
time, date, meeting point, ...
receiving of optional introductory contents
material to discuss with students:
possible Questions:
What is CERN?
What is matter (including p+, n, e-, and quarks)?
How do we study the parts of matter?
What is an accelerator, detector? ?

8. 2. The beginning of the visit:
Duration:
Normally not longer than 3 hours. Exception: lab works, meal without costs
Languages:
guides, movies: as many as possible but affordable textual informations: posters, handouts, … : about 4 - 5

9. greets the group, explains the run of the visit
First contact
trained staff member
greets the group, explains the run of the visit
answers burning questions, ‘housekeeping’ topics (transport ...)
and after that
he introduces the guide who takes over
-> start with introductory video (many groups together, well scheduled, later separate ways) train

10. 3. At the facility:
small-sized visitor center:
holistic introduction
Explanations (with mockups, posters, graphics, screen with short videos
Showing the real stuff
Talk with a real working physicist, possibly in a video-conference.

11. Explanation of the actual activities, processes (life- experience !!)
... at the facility:
Explanation of the actual activities, processes (life- experience !!)
Telling stories about himself/other people in relation to the experiment
Showing issues with reference to the „Home-life“ of the visitors (produced in ....., physicist, Nobel price winner come from .....
Historical aspects
Perhaps the same at an other facility

12. Back to the main visitor center. -
Back to the main visitor center - last impressive thing (Story, staff, other experience) - Proberly a little gift or donate of material in dependence of the visitors - Photo of the group with background (LHC, detector, ...) - Evaluation - at the end visit of a 3-D cinema to get (scheduled, with other groups) a amazing experiance over the realy big experiments at CERN (one cannot see them!) to provide an emotional relation, that may be a background for more interrest ...
- Visitors are lead to the very very well and professional arranged and managed CERN Shop

13. Website: the first step to visit Cern
Juni 18

15. Website: the first step to visit Cern
Improve actual webpages:
Booking section (interactive tour planner)
Decreasing the number of clicking to access each section
Syndications standards
Actualized information

16. We consider two types of groups:
Tours options: groups
We consider two types of groups:
Occasionally groups:
Booked in advance:
Ocassionally groups: mostly the general public and tourists. A short informative visit in the Globe and Cern Shop;
Booked in advance: school groups, teachers group and inteterested groups. A well structured visit - varied combination, depending on age and specified interest; an option to customize the visit in the website should be available to this group, split in two links: one for general informed visitors and one for teachers, that need to be part of the community.

17. Transportation Walking, no more than 5’ The train/bus
improves visitor's mobility
can be used to accomodate the splitting of groups to manage site visits (an easy alternative for rotating large group).
Considering people's dissabilities.

18. Valuables points/facilities to visit and useful for teaching.
Visitor’s center
ps-linac-lear
Lhcb
Atlas
Cms
Sm18 AD
CCC
Teacher Lab
Buildings
Tower
CLIC
Theoretical physics
Isolda
Roads
Booster
Democrito
Einstein
Bohr
Pauli
Heinsenberg

19. Teachers@CERN: Semantic web community for teachers around the world.
Web services (youtube, flickr, google maps,…)
Curriculum connections
Social linking
Media (docs, videos, mp3)
Cern’s Experiments
Other sources
Internet based community for teachers registered.
A webspace for global collaboration.
Integrating information from Cern projects, world's physics news and other cutting age technologies.
“Semantic web”.
A free and accessible repositorie for different didactical materials:
Instructional models
Documents
Media (images, videos, etc)
Games
Softwares
Curricula,
Others
Powered by a robust search engine.
To organize and prepare courses:
selecting materials,
organizing,
creating
Reusing
Translating documents and subtitles online, etc.
But also can collaborate in the design and develop of the knowledge for instructional model for physics in general, improving their own and others curriculums, solving common problems and issues.
All materials developed need to be  accessible for use by teachers. What this means is all material are "open" for translation, change, deliver, etc (like Creative commons license).

20. interactive tour planner
Customize the itinerary
Learn about the facilities
Connect with the curriculum
Access to media and didactical material.
This is one of the most useful tool recommend to include in the website:
allow to the teacher organize and customize a Tour in Cern.
learn about of several experiments comissioned in Cern, linking concepts to their own curriculum.
add to the "visit list cart" the point/facility desired to visit.
itinirary for the visits, including special and unknown interest's points in the way of the tour.
websystem to manage all the visits, invite guides (previously profiled) to match better with the kind of the visit. Sending back all the needed material to prepare the class: full color brochures, questionnaires, all in the mother tongue of the student, etc.

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29. - running the teachers lab
Staff requirements: dedicated responsible staff member dynamic and flexible, with physics knowledge, people and teaching skills to coordinate the visit services
- running the teachers lab
- designing the routes, distribution of the display items
- training of the guides in story telling techniques and general crowd control skills
- writing the ‘scripts’ to the visits, appropriate level, uniformity of approach
- the whole picture of the visit centre
- identify shortcomings or opportunities for future development.
- definition of the personal equipment for the guides
Juni 18

30. Young people with physics knowledge and communication skills.
Guides for the tours
Young people with physics knowledge and communication skills.
They will collaborate with the “real scientists” who will participate for a brief moment in the visit
Trained specifically for the job
Infrastructure for them: uniforms, laser pointer, amplification system to be used with big groups, podcasts.
Juni 18

31. Style:
The explanations should be pitched to the appropriate level for the audience and should be clear and concise.
References to parts of CERN relating to the country of the tour group should be mentioned.  
Juni 18

32. Emphasis on the international collaboration involved at CERN.
Raise the awe and ‘wow’ factor: from diagrams to parts to ‘almost real’ to real.
Human’ stories (personal happenings or characteristics of people who worked or are working at the moment) to create a personal attachment.
Emphasis on the international collaboration involved at CERN.
Juni 18

33. People with special requirements
People with special requirements: Have special routs with specially trained guides to take people with special requirements around. Example: brail panels, models for blind people for touch, sign language tours, and special tours for old people.
Juni 18

34. Thank you
very much!
Juni 18