1. Enneagram Type 5 Consumer Behavior

2. Type 5 – Investigator The Intense, Cerebral Type:
Perceptive, Innovative, Secretive, and Isolated
Wings: 4 & 6
Basic Fear: Being useless, helpless, or incapable
Basic Desire: To be capable and competent
Enneagram Five with a Four-Wing: "The Iconoclast"
Enneagram Five with a Six-Wing: "The Problem Solver"
Fives are alert, insightful, and curious. They are able to concentrate and focus on developing complex ideas and skills. Independent, innovative, and inventive, they can also become preoccupied with their thoughts and imaginary constructs. They become detached, yet high-strung and intense. They typically have problems with eccentricity, nihilism, and isolation. At their Best: visionary pioneers, often ahead of their time, and able to see the world in an entirely new way.

3. TYPE 5
INVESTIGATOR
Key Motivations: Want to possess knowledge, to understand the environment, to have everything figured out as a way of defending the self from threats from the environment.

4. As a Five, I have natural gifts and talents1.
Type 5’s gifts & talents
As a Five, I have natural gifts and talents

5. 5’s Gifts and Talents The ability to learn quickly
The ability to conceptually understand the fundamental principles of how anything works
The ability to work long and hard on anything that captures my interest/imagination
The ability to think logically and analytically (and make decisions that way)
The ability to quickly understand computers and technology
The ability to synthesize vast amounts of information
The ability to listen objectively and non-judgmentally and give unbiased advise
And ....

6. 2. Type 5’s Consuming Behavior
Let logic and competence prevail 2.
Type 5’s Consuming Behavior

7. 5’s Consuming Behavior
Type 5 customers show that they are being innovative, insightful, detached and demonstrate secretive tendencies. They spend both time and money with care.
Type 5 prides itself on its logic and competence. It is through appeals of clear thinking (as opposed to warmth and intimacy) that Fives can be approached. Key to motivating this type is to provide a lot of autonomy and acknowledgement of the Five’s intellectual prowess.

8. How to win a 5 type customer ?3.
Win Type 5’s Customers
How to win a 5 type customer ?

9. Win Type 5’s Customers
Type 5 customers show that they are being innovative, insightful, detached and demonstrate secretive tendencies. They spend both time and money with care.
To win them, Give them time to explore until something catch their attention, then you need to give them more product knowledge and understanding. Explain how things work. Provide them statistic and data. Use some humor and be confident about the information you give them.
Your attitude, availability, support is important to 5’s.

10. Win Type 5’s Customers
You need to be patient and welcoming encountering 5’s customers.
They tend to choose the best option considering its quality, price, services and every other things that makes a product stand out. You can offer free activities, gifts along with guarantees and warranties.
Give them space to process data and eventually decide to buy.
Be available anytime, they want your attention and availability in case they needed more information.

11. 4. Consumer’s Post-Purchase Behavior
What is
Post-purchase Behavior?

12. Post-Purchase Behavior
Dissonance
Nonuse
Usage
Product
Disposal
Complaint Behavior
Evaluation
Satisfaction
Committed Customer
Repeat
Purchase
Increased Used
Brand Switching
Discontinue Use

13. Post-Purchase Satisfaction
Satisfaction is a function of closeness between expectations and product’s perceived performance.
disappointed
satisfied
delighted

14. Yasaman Saeedian Website: www.yaslux.com
Thank You!
Yasaman Saeedian
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