1. Mktg Review Questions

2. George sold Sandy a new living room set
George sold Sandy a new living room set. What should George do as an effective follow-up to provide good service and develop a strong relationship with her? A. Asking for referrals B. Calling to make sure the products are satisfactory C. Explaining the company's business plan D. Sending articles about local competitors

4. What is an effective follow-up activity that salespeople can use to provide good service and develop strong relationships with customers? A. Asking for referrals B. Calling to make sure the products are satisfactory C. Explaining the company's business plan D. Sending articles about local competitors

6. Using selling to satisfy customers' needs or desires should ensure that the salesperson and the business will both benefit over time from A. quick profits B. increased returns. C. added utility. D. repeat business.

8. Through sales, products are transferred to consumers who can then use them. This is an example of what role of selling? A. Increasing product variety B. Promoting competition C. Affecting employment D. Adding utility

10. What can salespeople do to maintain good relationships with existing customers? A. Ask for new referrals B. Use customers in advertisements C. Live up to their promises D. Send customers expensive gifts

12. Which is a pre-sale opportunity for salespeople to provide customer service? A. Providing ample product information B. Shipping and delivery C. Maintenance and repair D. Technical assistance and support

14. Joe is a salesperson who will sometimes forgo a sale in order to satisfy a customer's needs. Carol always attempts to close a sale at all costs. Who is likely to be the more successful salesperson? A. Joe because he is a nice person B. Carol because Joe is too timid to close a sale C. Joe because he will get more repeat business D. Carol because she will make more sales

16. What does a salesperson need to do to be successful in selling. A
What does a salesperson need to do to be successful in selling? A. Always attempt to sell related merchandise B. Ask management to limit the number of brands C. Describe the disadvantages of competing brands D. Learn the features unique to the brands s/he sells