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Palma de Mallorca airport
Hanna-Liisa Luik Allan Suimets Laura Rein Marit Lember Located in Spain, Mallorca island, third largest airport in Spain, 4 terminals, 88 gates, 25M pax in a year (capacity), served 23.7M pax (2015)
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Vision and Mission Vision— To be a largest airport in Spain Mission— To provide airport services with safety, effectiveness, efficiency and respect for the environment, constantly seeking profitability in all of its operations Safety,Environmentally cautious, Progressive, Profitable
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SWOT Strenghts Weaknesses Oppurtunities Threats Location
Popular among tourists Weaknesses Low season Oppurtunities Airlines are interested to fly there Expansion Threats Lagging growth
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Main customers Full Year Summer airBerlin (18,5%) airBerlin (18,9%)
Ryanair (14,0%) Air Europa (8,3%) Vueling (7,7%) Easyjet (6,8%) Summer airBerlin (18,9%) Ryanair (12,6%) Easyjet (6,8%) Air Europa (5,8%) Vueling (5,7%)
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Main customers
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Main problems Traffic goes down in winter season 78%
How to stabilize summer demand(oversupply - trouble spots in the Middle East and North Africa) Redundant workforce during winter How to modify cost base in winter and full year
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Solutions Use it or lose it (slots)
Higher fees for airlines during summer season Reducing workhours from full-time to part-time Alternative energy supplies (sun panels)
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Used materials
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