1. The Future of Financial Literacy:
Ways to Engage & Educate Your
Target Audiences on Social Channels

2. TRENDS

3. Social media usage continues to increase

4. Most popular social channels used this year: Facebook, Snapchat, Instagram

5. Algorithm Updates: Average page on Facebook reaches about 6% of fans
Algorithm changes … Edgerank: affinity score, weight, time decay

6. Emerging Channel: There are +10M Periscope accounts and over 2M active users.
Seeing an increase in live streaming
#socialsummit16

7. Periscope users watch the equivalent of 110 years’ worth of video every day.
200 million broadcasts in its first year.
#socialsummit16
TechCrunch

8. Most Periscope users are ages 25 to 34.
#socialsummit16

9. #CREDITCHAT
Building community is key to building trust, engagement and influence

10. #CreditChat started as a weekly Twitter conversation about credit 3 years ago.

11. The #CreditChat community became a powerful vehicle for credit education.

12. The #CreditChat community also became a crowdsourcing platform.

13. The #CreditChat conversation moved to live-streaming over 2 years ago.
BLAB
PERISCOPE
Tested out Google+ Hangouts on Air, Meerkat ...

14. The #CreditChat community engages across media channels
The #CreditChat community engages across media channels. Not tied to one platform.
BLOGGING
YOUTUBE
Building community is key.
ANCHOR
PODCASTING

15. #CREDITSCOPE
Building community is key to building trust, engagement and influence

16. #CreditScope is a daily live streaming event at 2:30 pm ET to answer credit questions.

17. #CreditScope averages 300 questions and comments from viewers.
Tracking notes in shared Google Doc
Responding in comments

18. #CreditScope is also a time to play fun credit education games with viewers.

19. #CreditScope content is transcribed and created into a blog post (with video)

20. Experian earns +35k hearts per month on Periscope.
#socialsummit16

21. Experian earns +4k comments per month on Periscope.
#socialsummit16

22. Experian follower count exploded to nearly 20k fans on Periscope.
#socialsummit16

23. (We Never Get Comfortable)
WHAT’S AHEAD
(We Never Get Comfortable)

24. Facebook Live Streaming

25. Live streaming will help you talk with your target audience on Facebook.

26. Live streaming videos are recorded
Live streaming videos are recorded. You can embed and share out after event.

27. Ways to use Facebook live streaming for financial literacy efforts:
Q&A
Financial counseling
Events & conferences
Real-time engagement
Tutorials
Product launches
Thought leadership
Behind the scenes

28. SNAPCHAT

29. Snapchat is one of the fastest growing social channels with more than 100 million daily users.

30. Snapchat is THE social platform to think outside of the box and express your creativity.

31. Ways to incorporate Snapchat into your Financial Literacy Social Strategy
Financial tips of the day
Financial quizzes
Financial Q&As
Interviews with experts
Financial Ed videos
Snap from major events
Product launches
Behind the scenes

32. INSTAGRAM

33. Instagram is a photo and video platform with 400 million active monthly users.

34. Use Instagram to share polished and attractive images, infographics and videos.

35. Ways to include Instagram in your financial literacy efforts:
Share visually appealing tips
Create educational videos
Create calls to action
Tease out an upcoming video
Promote upcoming campaigns
Use hashtags to reach new audiences
Share success stories
Introduce team members and experts

36. JOIN US