1. AMANDA CHRISTIE
SOCIAL MEDIA
July 2010

2. Social Media Approach Go where the people are
Be creative & open-minded
Generate & share relevant content
Create conversations & make connections
Ask for customer comments & feedback
Keep the content fresh & consistent
Localize your activity & messaging
Have a plan – know your objectives
Empower employees to get involved

3. Social Media Toolbox Socialize - Facebook & Twitter
Blogging – Wordpress, Blogger, LiveJournal
Localize – Foursquare & Gowalla
Bookmarking – Delilcious, StumbleUpon
Share news – Digg, Reddit, Slideshare,
Video – Wordpress, Youtube, Flickr
Livecasting – Ustream.tv, Livestream
Events – Upcoming, Meetup.com

4. Social Media Client Experience

5. Social Media Monsanto – Case Study
Objective:
Reduce customer churn rate
Develop customer relationships beyond product & price
Build awareness for the new brand messaging
Strategy:
Create conversation outside of sales
Solicit feedback from our customers
Speed to market - beat the competition to the social media sites
Tactics:
Creation of Facebook, LinkedIn and Twitter pages
Localized, farmer tips on the Asgrow website, industry blogs & Twitter
Commodity & weather update text message program
Webcasts and podcasts featuring Monsanto executives
Collect & post videos created by farmers & retailers

6. Social Media Monsanto – Case Study, p. 2
Results:
Brand health increased by 20% in 6 month period
Secured video, audio and written testimonials from farmers
Hit text message program goals within first two months –over 600 farmer subscriptions
Links:
My Role:
Strategic Planning
Idea Generation
Budgeting
Team Lead
Script Writing
Agency Oversight
Research & Measurement

7. Social Media Bud Light Party Cruise – Case Study
Objective:
Create a buzz around BL Party Cruise
Secure media & retail partner involvement in the promotion
Pull contemporary adults into grocery,
c-store and on-premise accounts for their chance to win
Strategy:
Integrated campaign to launch this monumental promo
Create online conversations with contemporary adults
Create viral content to gain awareness
Tactics:
Create Facebook and MySpace pages for winners to connect before the cruise
Web banners, video ads, blog postings and links on relevant websites
Host parties on premise to create excitement and distribute pamphlets that drive customers online
Post TV ads, original video content and party pics on Youtube and other social media sites
campaign to remind consumers of the promo and their chance to win

8. Social Media Bud Light Party Cruise – Case Study, p. 2
Results:
Nearly 30% of Party Cruise winners joined the Party Cruise Facebook and MySpace Pages
The earned social media coverage tripled the brand impressions during this promotional period
Despite the large budget Party Cruise was deemed a success by executives and is currently in its third year of activation
Links:
My Role:
Creative Concepting
On Premise Retail Event Planning
Localized ad template project management
Facebook & MySpace content creation
Collaboration with internal A-B stakeholders
Agency Team Leader
Timeline & Budget

9. Social Media CSL Tax Advisors – Case Study
Objective:
Launch new tax resolution services
Build overall awareness for this local tax firm
Secure three face-to-face client meetings
each week
Strategy:
Drive traffic to company website through social media and paid advertising
Optimize the functionality, searchability & content of the website
Establish CSL Tax Advisors as knowledge leaders on tax resolution
Create relationships & trust with potential
clients via social media
Tactics:
Search Engine Optimization for the company website
Direct mail campaign to drive traffic to the website
Company website blog featuring tax tips & IRS alerts
Google Places & Yahoo Local profiles
Monthly e-newsletter available on the company website
BBB membership and A+ Rating

10. Social Media CSL Tax Advisors – Case Study, p. 2
Results:
Too early to tell…this campaign is launching July to August
Links:
My Role:
Marketing Consultant
Competitive Research
Brand Identity Development
Strategic Planning
Project Management
Measurement of all Tactics

11. AMANDA CHRISTIE www.amandachristie.wordpess.com
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