1. Taking a long-term view - developing fuels for the future

2. LEARNING OUTCOMES FOR THIS LESSON
Understand why businesses take a long-term view of sustainable business practice and investment.
Appreciate the importance of research and development.
Understand how R&D helps a company to develop sustainable solutions.

3. INTRODUCTION Businesses need to respond to change.
A recent change is growing concern for the environment.
Part of this is a worry about climate change. One cause could be the use and effects of oil as fuel.
Businesses need to research into new fuels and better use of current fuels.

4. THE LONG TERM VIEW
Shell is a global group of energy and oil companies.
In response to climate change concerns Shell is looking to produce 'future fuels'.
These will have a smaller impact on the environment.
Shell takes a long-term view of how best to use present resources.
It plans to make profits and grow. It also plans for more sustainable use of resources in a responsible way.

5. RESEARCH AND DEVELOPMENT
In any well-run company, research and development (R&D) have strictly commercial functions.
They further the company's business aims by creating new and better products, improving existing operations and developing new ones.
R&D helps to make better products or processes. Shells R&D looks at:
Making the best use of resources.
Taking the best care of the environment.

6. SUSTAINABLE DEVELOPMENT
This means meeting the needs of today without reducing what is left for the needs of the future.
Shell supports this by:
Meeting the global energy challenge
Working to reduce its impact on the environment
Making sure it acts well towards people and communities
All these actions bring gains to Shell by cutting risks and costs. They help Shell to meet customer needs.

7. CONCLUSION
Today, we need to reflect on how best to use fuels to sustain growth.
Shell is looking to continue the sustainability of the world economy by making existing hydrocarbon-based fuels more efficient, and by removing the harmful effects of pollution.

8. ASSESSMENT OF LEARNING OUTCOMES
How well do you understand why businesses take a long-term view of sustainable business practice and investment?
How well do you appreciate the importance of research and development?
How well do you understand how R&D helps a company to develop sustainable solutions?