2. New Patters of Play
New Patterns of Play Speaker(s): Chris Houtzer (RealNetworks Inc.) Time: 2-2:30pm Casual MMOs, community, UGC, Facebook, casual gaming "on the go," etc. What are the new ways that people are playing? Who are they? How big are these markets? a A b

3. Casual Games 2.0 Casual games as we know it are being reinvented
Users and socialization of web are driving change
New patterns of game play are emerging

4. State of Casual Games today
Mostly single-player
Some community elements
Revenue generated
Download tbyb $20
Subscriptions
Standard forms of advertising
User Engagement could be better

5. Landscape is changing now
Moving away from single-player
Focus on social gaming
Playing games with your friends
Developers and distributors must innovate or die

6. Level Packs Diner Dash: Hometown Hero
45% of all customers are new buyers
36% of purchases came from micro-transactions
24% of these purchases were for new expansion restaurant level packs for $4.99 each
12% of purchases were for clothing and diner decor items for $.79 each

7. Level Pack Screen
On average, =customers have bought 50% more game offerings than those who bought games that do not offer micro-transactions or level packs

8. Touch & Tilt RealGames launch Touch screen games Handset tilt games
New game mechanics will foster innovation

9. Casual Console
Wii Fit – May ‘08
Enabling new demos
New game play

10. Wii Fit Video

11. User Generated Content
Looking to the community for content
The long tail of game developers

12. Kongregate Screen

13. Social Networks Redefining how we play What is a Social Graph?
Google’s Open Social
Facebook API and FBML

14. Facebook Enabling connected game play Play with friends or strangers
All about engagement
Show me the money

15. Social Game Screen

16. Looking ahead Amazing new games Platform connectivity
Any site, any console, any handheld
Same game, same status, same friends