1. "The Business Of Game Audio: Turning Music Into Money”
By Norihiko Hibino

2. Background - Composer - Producer - CEO at GEM Impact Inc.
Important Works
- Metal Gear Solid Series
- Z.O.E. series
- Yakuza 2
- Blassreiter (animation)
- Ninja Blade

3. Background １９９５ １９９６ １９９８ １９９９ ２００５ ２００８ Career Path Osaka University
Jazz Sax Player
１９９６
Berklee College of Music, Boston USA
Jazz Composition Major
１９９８
American Multi Cinema, Kansas City, USA
１９９９
KONAMI, Tokyo, Japan
Composer
２００５
GEM Impact Inc.
CEO
２００８
GEM Impact Sdn Bhd (Malaysia)

4. Key- How to turn music into money
Define the value of music
Why people like this music? What is special with this music?
Establish Win-Win situation
Who gets benefit with this music?
Manage production cost
How to minimize production cost?
Get more exposure
Any way to get secondary income?

5. I) Define the value of music
Music ≠ product
Music = value
What is unique with this music?
Melody?
Recording Quality?
Lyrics?
Fun?
Emotion?
If the song sounds like someone else’s song,
There’ll be no value to it → No reason to “get paid”.
CD, game, ringtone..those are just “case”!

6. II) Establish Win-Win situation
Who benefits with this music?
Composer?
Arranger?
Performer?
Producer?
Engineer?
Studio?
Game Company?
Telecom Company?
Music has no shape, nobody can see.
You can only sell “value”.
Producer needs to “pre-design”
how all of us can benefit from the value.

7. III) Manage production cost
How to minimize the production cost?
Spend money to where value is at
(Artist? Melody? Sound?)
Do not spend too much money on
“visible value (equipments, instruments..)”
better “rent” studios, including overseas ones
Better engineer can work fast,
result in total saving

8. IV) Get more exposure Secondary Income: Cellphone Ringtones Concert
Soundtrack
Remix Album
TV Program
etc…

9. China in Bright Future
After financial crisis started in States.
World’s business center is moving to Asia.
China has a big potential to contribute
To world economy!
From China to the World!
Game software may not be able to go, but
Digital Entertainment can go!
Let’s focus on “Unique Value” in the world
That only China can do!

10. Q&A Session!

11. Thank You!