1. BRICS: Boosting Results in In-Company Scenarios
Eduardo Santos

2. Agenda Background in corporate training.
Characteristics shared by BRICS nations.
Issues brought up by emerging markets.
Suggested solutions.
Conclusion & Questions.

3. Background General English teacher since 2002. FTBE Course in 2010.
Freelance corporate trainer since 2010.
Mostly in-company training.
BESIG member since 2011

4. The acronym BRIC was coined by Jim O’Neill in 2001.
Emerging markets, more than ¼ of the world’s land, more than 40% of the world’s population.
South Africa was invited to join the block in 2010.

5. International Events

6. Low English Proficiency
EF English Proficiency Index (EPI) 2012 results.
54 countries.
Results:
Very High Proficiency
High Proficiency
Moderate Proficiency
Low Proficiency
Very Low Proficiency
Source:

7. Europe
Source:

8. Asia
Source:

9. Latin America
Source:

10. English Rush Materials designed for the World Cup. The need to learn
English in the media.
‘Learn English in 12
months’ courses.
Jobs galore in China and Russia.

12. Demand for results The English Consulting firm. The Company The Client
Monthly evaluations – 100h courses.
Grammar, vocabulary and language structures.
The Company
Documents (presentations, action plans).
s to internal clients from overseas offices.
The Client
Conference calls, s, news from the HQ.
Socializing with international clients.

13. English Consulting Firm
Company
Learner
Results

14. Results for the Consulting Firm
Solution: Socrative
Go to: m.socrative.com
Room number: 52515
Write your name.
Answer 3 questions about the IATEFL.

17. Results for the company
Solution: Using client’s own s to improve writing skills based on textual practice and discourse practice.

18. Dear Martha. How you´re going. I hope you´re fine
Dear Martha! How you´re going? I hope you´re fine! Sorry about my delay to answer you! So as we´ve promised you, please find attached the summary of… It´s important to mention that…will approve and align the briefing with… I’m sending also the results of our last market research on… Please, I´ll appreciate if you not send this research to anyone, because we have to approve with Sam ok? […] Please, feel free to comment or add something ok? Best Regards, Vicky & Nati

19. Results for the client
Solution: Providing content in English to talk about local and national issues.
Reduce L1 interference
Working on lexical sets

21. Conclusion Go beyond tradidional needs analysis.
Create mini-courses within a course.
Be ready for changes throughout the course.
Incorporate clients’ work to produce materials.
Set realistic goals based on results.

22. Questions?